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The Digital Marketing Playbook

The Digital Marketing Playbook

Written by: Apryl Bradford
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About this listen

Welcome to The Digital Marketing Playbook, where we turn clicks into cash and strategies into success stories! Whether you're a seasoned pro or a digital newbie, we've got the cheat codes to take your online marketing game from rookie to MVP.

Join us as we huddle with industry experts, dissect the plays of marketing legends, and reveal the secret strategies that drive real results. Get ready for a no-BS approach to winning in the digital arena, with tips so actionable they might just blow your marketing mind!


So, if you’re ready to outsmart the algorithms, crush the competition, and make your brand unforgettable, press play, and let's get strategizing. The field is yours—let's win this thing together!

© 2025 Apryl Bradford
Economics Education Leadership Management & Leadership
Episodes
  • MythBusters #3: Shiny Objects vs. Real Strategies
    Aug 14 2024

    Ever feel like you're being promised the moon and stars, only to end up with a handful of dust? Welcome to the wild world of online marketing, where shiny objects promise instant success but often leave you spinning in circles.

    In this episode of the Marketing Playbook Podcast, we're putting those glittery distractions under the microscope and revealing the truth behind what really works for building a booming business. It's time to cut through the hype and get down to the real strategies that deliver results.

    Why You Can't Miss This Episode:

    • 🚫 Myth-Busting Madness: We're tearing apart those "quick-fix" promises and showing you why they're often more sparkle than substance.
    • 🧱 Building Blocks of Success: Learn how to lay a rock-solid foundation for your business that can weather any storm.
    • 🗺️ Strategize Like a Pro: Discover how to craft a strategic path that takes your audience on a journey from curious to committed.
    • 🔄 Consistency is Key: Find out why sticking to a plan is your secret weapon and how to make adjustments that keep you on track.

    We're diving deep into the tactics that can transform your business dreams into reality. So, if you're ready to stop chasing shiny objects and start paving a path to real success, hit that play button and join us for a ride that'll change the way you approach your business!

    🎧 Ready to take action? Tune in now and let's get strategizing!

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    17 mins
  • MythBusters #2: Why "If You Build It, They Will Come" Is Total BS
    Aug 7 2024

    🎬 We all love a good movie line, but when it comes to online business, Field of Dreams got it wrong. "If you build it, they will come"? Yeah, not so much.

    In the second part of our Mythbusters series, we're tearing down the myths that are holding your business back. Spoiler alert: just having a website or funnel doesn’t magically attract customers. You’ve got to do the work!

    Today, we’re diving into:

    • Why talking about your offer more than you think is necessary is crucial to getting noticed.
    • How to decide between investing time in organic growth or putting money behind ads.
    • A secret strategy to tap into new audiences without stealing the spotlight.

    So, grab a coffee (or your beverage of choice) and tune in for some real talk on getting noticed in the crowded online space. Action is your ticket to turning dreams into reality!

    Oh, and before you go, don’t forget to join my free masterclass, How to Have 10K Months in Your Business in as Little as Six Months. I’ll break down my game-changing five-step framework for business success. Save your seat today!

    Let’s get those eyes on your biz!

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    10 mins
  • Myth Busters #1: Cracking the Code of Six-Figure Launches
    Jul 31 2024

    Have you ever wondered what it really takes to build an online business? 🚀

    In our latest episode, we're kicking off the first part of our MythBuster series, where we expose the truths behind the biggest myths about starting an online business and share proven business growth strategies.

    Myth #1: Get Rich Overnight

    Is it really possible to launch something and make six figures overnight? We dive deep into the reality of these claims and break down the digital marketing strategies behind those elusive six-figure launches. From traffic and conversion rates to offer pricing, we reveal the practical steps and realistic expectations you need to achieve online business success.

    Myth #2: Passive Income

    Passive income sounds like a dream, but is it truly passive? Discover the hard work and ongoing efforts required to make those “money while you sleep” dreams a reality. We discuss the continuous tasks necessary to maintain and grow a passive income stream, from updating ads to driving traffic to your sales pages.

    What You'll Learn:

    • The truth about six-figure launches and the math behind them
    • Why getting rich overnight is a myth (unless you win the lottery)
    • The reality of passive income and the work required to sustain it
    • Setting realistic expectations for your business growth

    Join us as we pull back the curtain and share the unfiltered truth about building an online business. Whether you're just getting started or looking to scale, this episode is packed with insights and actionable advice to help you navigate the online business world with confidence.

    Tune in and get ready to bust some myths! 💥

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    10 mins
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