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The Director's Playbook

The Director's Playbook

Written by: Funeral Directors Life
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About this listen

 It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as host Paul Lovelace welcomes knowledgeable guests and shares insights and solutions from his 30+ years in sales, finance, and the funeral profession. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help your funeral home thrive. Economics Leadership Management & Leadership
Episodes
  • Chris Johnson on embracing challenges

    Chris Johnson on embracing challenges
    Jan 16 2026
    What if every obstacle you faced in your funeral home was a growth opportunity? Host Paul Lovelace welcomes Chris Johnson for a thought-provoking episode of The Director’s Playbook. The two talk about servant leadership, having an abundance mentality, and the importance of viewing challenges as opportunities. For new ways to grow your business, tune in! About Chris Johnson: Chris Johnson is the Co-Founder and CEO at Sepio Guard. With over a decade of experience serving funeral homes and families, Chris brings practical, real-world insight into how to support families in their most vulnerable moments.
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    47 mins
  • Bob Gordon on innovative service

    Bob Gordon on innovative service
    Dec 23 2025
    What happens when a 130-year-old cemetery combines innovation with tradition and legacy? In this episode, host Paul Lovelace welcomes Bob Gordon to the podcast. The two discuss the importance of understanding consumers' needs, innovative approaches to service, and future trends that focus on personalization and community engagement. About Bob Gordon: Bob Gordon is a fourth-generation funeral director with more than 45 years of experience in the profession. Bob is the President and CEO of Cypress Lawn Cemetery Association and is the current President of The International Cemetery, Cremation & Funeral Association ICCFA (https://iccfa.com/).
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    50 mins
  • Walker Posey on legacy and leadership

    Walker Posey on legacy and leadership
    Dec 9 2025
    In this episode of The Director's Playbook, I sit down with Walker Posey, managing director of Posey Funeral Directors, a fourth-generation funeral home owner from South Carolina. We delve into the evolution of leadership within the funeral service, exploring the balance between tradition and innovation. Walker shares invaluable insights on the importance of community service, the changing dynamics of consumer expectations, and the integration of technology in funeral practices. From discussing the significance of meaningful ceremonies to the role of AI in enhancing services, Walker emphasizes the need for funeral professionals to adapt while maintaining their core values. Join us as we uncover the legacy of leadership and the future of funeral service through Walker's unique experiences and perspectives. About Walker Posey: Walker Posey is a fourth-generation funeral director and embalmer with a family history dating back 130 years in funeral service. Walker is the Owner and Funeral Director at Posey Funeral Directors and a spokesperson for the National Funeral Directors Association (NFDA).
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    42 mins
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