Is your Shopify dashboard looking like a ghost town? You aren’t failing—you’re just experiencing the Summer Slump. ☀️📉

Every year, the weather warms up and small business sales cool down. In this episode of The Dirty Heifers, Margaret, Shauna, and Jessie break down exactly why engagement drops when the sun comes out and—more importantly—how to turn this "dead zone" into your most productive season of the year.

In this episode, we cover:

• The Psychology of the Slump: Why customers stop clicking when they head to the lake.
• Survival Strategies: How to pivot to tourist-town wholesale and "strategic restocking".
• The Holiday Headstart: Why June is actually the best time to make your Christmas soap.
• Fragrance Testing 101: Real talk on color morphing and scent retention.
• Mental Health for Makers: How to separate your self-worth from your daily notifications.

Don't let a slow week trick you into a "comparison spiral" or an unnecessary rebrand. Grab a cold drink, put on your "work helmet," and let’s get ready for the fall rush!.

Support our sponsor: ✨ Bawana Bath and Body – Creative serotonin boosts for makers who need to unplug!.

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Thinking about selling at a craft fair, farmers market, or pop-up shop? Watch this FIRST.

In this episode of The Dirty Heifers Podcast, we break down EVERYTHING no one tells you about vendor markets—from finding the right events to surviving your first show without losing your mind (or your profit 😅).

One of us is preparing for a massive 4-day festival with 100,000+ people, while the rest of us spill real, unfiltered lessons from years in the vendor trenches:

• How to find GOOD markets (and avoid total flops)
• Booth setups that actually attract customers
• What sells vs what just sits there
• Pricing psychology & why cheap markets can cost you MORE
• Mistakes that cost us time, money, and sanity
• Dealing with weird customers (yes… all types 😬)
• How to know if you made money… or just worked all day for nothing

Plus: 👉 The Word of the Week gets chaotic (as usual) 👉 Real stories from markets gone VERY wrong 👉 Practical tips you can actually use for your next event

Whether you're a beginner vendor or scaling your handmade business, this episode will save you time, money, and a whole lot of frustration.

🎧 New episodes every week—subscribe so you don’t miss the next one.

#DirtyHeifers #SmallBusiness #CraftMarkets

In this episode of the Dirty Heifers podcast, Margaret, Jessie, and Shauna pull up a chair for a little "real talk" about the unexpected side of running a bath and body business. While most makers start out focused on the craft, the journey quickly demands a whole new set of skills—from mastering video editing and product photography to the complex psychology of pricing and the constant art of on-the-fly troubleshooting.

The heifers share their personal experiences with shifting from a hobbyist mindset to a business owner mindset, including how they learned to value their work and stop the comparison trap. Plus, don’t miss our favorite segments: the Word of the Week (it’s not a pasta!) and a classic Southernism that might be an insult in disguise.

In this episode, we discuss:

• Why video editing and social media are the skills you can't ignore.
• How understanding fragrance chemistry and suppliers "legitimizes" your brand.
• Jessie’s "macgyvered" solution for dispensing 100lb fragrance jugs.
• Moving past the fear of the camera and improving product photography.
• The psychology of pricing: Finding value in your bars