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The Distraction Advantage

The Distraction Advantage

Written by: Shannon Stone
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About this listen

 Are you a managed services provider (MSP) looking to grow your business, find camaraderie in the industry, and discover innovative best practices? Or perhaps you’re a small business owner seeking actionable IT solutions to streamline operations and protect your business? You’ve come to the right place.

The Distraction Advantage is your weekly guide to navigating the exciting and sometimes chaotic world of MSPs and small business technology, hosted by a fellow MSP who knows firsthand the challenges of balancing big ideas with real-world objectives—and thriving in the process.2025 Economics Leadership Management & Leadership
Episodes
  • "Season One Wrap-Up: What We Learned from Our Rabbit Holes"

    "Season One Wrap-Up: What We Learned from Our Rabbit Holes"
    Nov 29 2025
    In the Season One Wrap-Up of "The Distraction Advantage", host Shannon Stone reflects on the journey of the show, highlighting key episodes, learnings, and feedback from listeners. She recounts the 'rabbit holes' or distractions that ended up becoming profitable partnerships and improved business visibility. She revisits client handling strategies and overcoming imposter syndrome. She acknowledges that the podcast has significantly shaped her processes, mindset, and creativity as a CEO. The success stories from listeners who've benefited from the podcast signify its impact. Looking forward, Stone announces a planned break before Season Two, which promises interviews, tactical walkthroughs, a free resource vault, and a mini-series for non-technical business owners. She ends the season encouraging listeners to continue exploring and utilizing their distractions creatively, confident that it's part of their brilliance.
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    5 mins
  • "Planning for Passive Income with Your MSP"

    "Planning for Passive Income with Your MSP"
    Nov 18 2025
    In this episode of The Distraction Advantage, Shannon Stone focuses on the concept of passive income. As an entrepreneur, Shannon discusses how established businesses can move beyond simply generating consistent income to achieving capacity, freedom, and scalability through the development of systems and assets that generate revenue without the constant input of time and energy. From repackaging their knowledge into downloadable templates, online courses, e-books, to entering reseller programs and referral or affiliate marketing, Shannon highlights the vast opportunities for passive income. He emphasizes that while setting up these passive income streams takes upfront work, they provide long-term financial security and flexibility, enabling business owners to take breaks, reinvest in growth, or pursue new ventures. The episode concludes with a teaser for the upcoming end-of-season episode.
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    3 mins
  • "Business Credit and Funding: Laying the Groundwork"

    "Business Credit and Funding: Laying the Groundwork"
    Nov 12 2025
    In this episode of “The Distraction Advantage," Shannon Stone speaks about laying a financial foundation for your business, emphasizing the importance of building business credit separate from personal credit. Addressing entrepreneurs at the start or expansion of their businesses, she shares her experiences and lessons learned. She discusses how establishing credit tiers, net-30 accounts, and EIN-based credit cards, among other strategies, can help businesses grow without major loans. Stone recommends getting an EIN, properly registering businesses, and paying bills on time—as early as possible—to start building credit worthiness. She also mentions options like local economic development programs, grants for businesses owned by women and minorities, and revenue-based funding, urging listeners to prepare financially before they’re in dire need of money. The next episode will explore passive income as an alternative revenue source for service-based businesses.
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    3 mins
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