Rod Khleif joins Jon for an engaging conversation on the power of mindset in achieving success and overcoming adversity. He shares his compelling journey from growing up in a Dutch immigrant family struggling to make ends meet to becoming a multifamily real estate mogul, once owning a portfolio of over 2,000 properties. Rod emphasizes that an astonishing 80–90% of success comes from mindset and psychology—not just the mechanics of business. Throughout the conversation, he reflects on the importance of pushing through challenges, practicing gratitude, and giving back to the community. By the end of the episode, listeners are inspired to tap into their inner drive, set meaningful goals, and embrace growth, no matter the obstacles they face.

Christine Valdez joins Jon to share her extensive experience in both the pharmaceutical industry and real estate investing. With over 30 years as a regional sales director, Christine has built a diverse portfolio that includes single-family homes in California and Texas, along with multifamily investments and digital marketing ventures.

We dive deep into the challenges and strategies of navigating real estate—especially in landlord-unfriendly markets like California—and how she balances a demanding career with her passion for investing. Christine emphasizes the importance of focusing on what you know and love in real estate, avoiding the pitfalls of jumping between asset classes without true mastery. She also shares valuable insights on leadership, personal development, and the importance of giving back, offering a wealth of knowledge for anyone looking to thrive both professionally and personally.

Jon dives into six significant changes in the self-storage industry that have emerged since 2021. One of the main points he emphasizes is how the landscape for buying storage facilities has become increasingly challenging; deals that once promised to double in value within a year are now harder to find. He discusses the shift from a focus on rapid value increases to a more cash-flow-oriented approach, highlighting the importance of long-term stability in investments. Jon also reflects on how underwriting now includes a variety of fees that were not considered before, and he stresses the necessity of adapting to current market realities, such as occupancy rates and customer service expectations. Overall, this episode is packed with insights for anyone looking to navigate the evolving world of self-storage investments.