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The Drip

The Drip

Written by: Brian Landau
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About this listen

This isn't another C-Suite, "future of the industry" pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You'll hear from the individuals driving brand and employee engagement at the hottest startups and the world's biggest companies.


The Drip: Caffeinate Your Campaigns.

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Episodes
  • Email is the Homepage of Today

    Email is the Homepage of Today
    Feb 28 2023

    This episode is a deep dive into the world of business newsletters. What works? Where to start? How to identify success beyond list size and open rate.

    Jason Schulweis is the President & CEO of JBS Growth, an advisory firm that helps companies grow revenue through partnership, go-to-market, and marketing strategy. He was most recently the EVP, Brand Partnerships & Creative Studio at Morning Brew, a leading business media and content brand, overseeing two departments: Brand Partnerships and the Creative Studio.
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    21 mins
  • Tactics are Where Action and Value Exist

    Tactics are Where Action and Value Exist
    Feb 14 2023

    James O'Brien is the President of Custom, which is Digiday's in-house content agency. In this episode, James talks about how brands can glean value through custom content and the role that audio plays in their brand mix.
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    21 mins
  • What Does Lucy in Liverpool Think?

    What Does Lucy in Liverpool Think?
    Dec 20 2022

    Today I'm joined by Kim Infanti. Kim is the Executive Director of Digital Engagement within the Office of Alumni Engagement at Syracuse University. In this episode, we talk about lessons learned as a journalist using Twitter to source story ideas; what channels and strategies are working best in alumni development, and how to measure ROI beyond fundraising.
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    19 mins
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