The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work cover art

The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work

The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work

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 Effective small business advertising isn't impossible, it's just hard. It's hard to make good ads, to buy efficient media, to judge results. But it's not impossible! Dave Donelson shows you how to grow your business in The Dynamic Manager's Guide To Advertising. Learn how to attract new customers, build loyalty, encourage repeat purchases, and increase your share of the market with advertising techniques practiced by real small businesses just like yours.
Episodes
  • DM Guide To Advertising Episode 09

    DM Guide To Advertising Episode 09
    Aug 10 2010

    Chapter 16 - Case Study: Lehman's Hardware - The Lehman family of Ohio sells butter churns and washboards--via the Internet. - About Dave Donelson
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    17 mins
  • DM Guide To Advertising Episode 08

    DM Guide To Advertising Episode 08
    Aug 10 2010

    Chapter 13 - Just A Little Reminder - Advertising works more like a directional arrow. It tells the customers where to go to get something once they're decided they need it. - Chapter 14 - Should Price Be In The Picture? - There's generally no reason to use price advertising since few purchase decisions are made on that basis. - Chapter 15 - Four Rules For Buying Advertising - You really shouldn't hide in the back when a media sales person comes into your business.
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    21 mins
  • DM Guide To Advertising Episode 07

    DM Guide To Advertising Episode 07
    Aug 10 2010

    Chapter 11 - Pay Attention To Attention - Don't be afraid to try unconventional tactics to draw attention. - Chapter 12 - Advertising's Four-Letter Word - When you tell someone something they already know--or think they know--they stop listening. Just ask anyone with teenage children.
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    18 mins
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