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The Ecommerce Roadmap

The Ecommerce Roadmap

Written by: Susan Bradley: E-commerce Expert
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Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business. Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses. Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success. Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time. Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success! Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 302: 73% Of Valerie's Sales Are From Email. Here's Her Next Best Move
    Jan 13 2026

    Valerie DeVito has her email system dialed in, her products are flying off the shelves, and her conversion rate is solid. So why aren't her sales growing? In this coaching session, we dig into the one thing she's been missing—and walk through the simple, repeatable strategies that will help her finally scale.

    You'll learn:

    • Why a high returning customer rate can stall your growth—and how to fix it

    • The #1 way to turn lurkers into subscribers (and buyers)

    • The exact email opt-in offers that are converting best in Valerie's business

    • The single habit that will help you make better marketing decisions, week after week

    RELATED LINKS:

    Check out the landing page that converts at 33%: https://www.gildedolive.com/pages/subscribe-here

    Valerie's website: www.gildedolive.com

    Make your business run without you. Here's how. https://www.thesocialsalesgirls.com/blog/make-your-business-run-without-you-heres-how-episode-201

    How to 2x Hayley's Online Sales https://www.thesocialsalesgirls.com/blog/how-to-2x-hayleys-online-sales-episode-296

    Louise is getting sales. How does she build a profitable business? https://www.thesocialsalesgirls.com/blog/louise-is-getting-sales--how-does-she-build-a-profitable-business-episode-297

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    49 mins
  • 301: Melanie's Reliable Revenue System Works. Here's How She's Going To Double Her List
    Jan 6 2026

    What if nearly half your sales came from email—without running lead ads or chasing every marketing trend?

    In this episode, Susan sits down with Melanie, the founder of Beads in Style. Melanie has completed Reliable Revenue three times, and the backend she's built reflects it—clean data, strong engagement, and forms that are all pulling their weight.

    But now she wants to grow her list from 300 to 750 leads per month. Together, they dig into the real numbers behind that goal, the opt-ins that are quietly generating revenue every day, and the simple levers she can pull next—without blowing up her ad budget or burning herself out.

    What You'll Learn
    • Why Melanie's list performs so well

    • How to calculate your real cost per lead using the simplest math possible

    • How she uses pop-ups to bring in meaningful revenue

    • The traffic strategy Susan recommends when all your submit rates are already strong

    • What it would take—financially and operationally—to hit her goal of 750 new leads a month

    RELATED LINKS

    Check out Melanie's website here: https://beads-n-style.com

    Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue

    Make your business run without you. Here's how: https://www.thesocialsalesgirls.com/blog/make-your-business-run-without-you-heres-how-episode-201

    How to 2x Hayley's Online Sales: https://www.thesocialsalesgirls.com/blog/how-to-2x-hayleys-online-sales-episode-296

    A year of results that will shock you: https://www.thesocialsalesgirls.com/blog/a-year-of-results-that-will-shock-you-episode-120

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    41 mins
  • 300: Handmade Business? See How Janine Will Double Her Online Sales
    Dec 30 2025

    What if the key to scaling your handmade business isn't launching more products—but doing less, better?

    In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's growing fast—without paid ads. They dive into how Janine doubled her online sales, what's working behind the scenes, and the systems she's using to scale her business in a sustainable way.

    Whether you're handmade, small batch, or just trying to get more from your existing traffic, this episode will give you fresh ideas and actionable strategies.

    What You'll Learn:

    • The exact organic tactics that brought in 132 new customers this year—no ad spend

    • The smart move she can make with a gated sales page—and why you should steal it

    • How a monthly "numbers morning" keeps her business focused and profitable

    • Why this isn't the time for ads—and what to do instead to get more leads now

    • How to use collaborations to grow faster—without relying on influencers or TikTok



    RELATED LINKS

    Learn More About Janine's Brand at: wheatandwildflower.ca
    Instagram & Facebook: @wheatandwildflower.ca

    Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue

    Organic Sales: Don't miss these 2 strategies https://www.thesocialsalesgirls.com/blog/organic-sales-dont-miss-these-2-strategies-episode-282

    The free strategy that got 1600 leads and 34 new customers https://www.thesocialsalesgirls.com/blog/the-free-strategy-that-got-1600-leads-and-34-new-customers-episode-281

    The best strategy for Organic Growth https://www.thesocialsalesgirls.com/blog/the-best-strategy-for-organic-growth-episode-119

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    30 mins
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