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The Elastic Brand

The Elastic Brand

Written by: Elizabeth Elcoate
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About this listen

 The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means. We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.© The Elastic Brand Art
Episodes
  • S3 Ep6 Gavin Strange on passion projects, creativity and inspiration

    S3 Ep6 Gavin Strange on passion projects, creativity and inspiration
    Feb 28 2020
    In this episode Liz chats to modern day polymath and all round incredible person Gavin Strange. Gavin is a designer and director at Aardman Animations by day and prolific passion project creator by night. In the show Gavin and Liz talk about: - Gavin’s roots in the design industry - Gavin’s recent passion projects - Branding passion projects - Where he finds inspiration - His processes for different projects - Working on multiple passion projects at once - Connecting with subject matter - Finding fearlessness in your work - Films, music and art inspiration - The complexities of creativity
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    1 hr and 13 mins
  • Naomi White on creating brands for social-good businesses

    Naomi White on creating brands for social-good businesses
    Feb 20 2020
    In this episode Liz chats to brand designer, creative director, and speaker extraordinaire Naomi White of Branded by Naomi. Branded by Naomi is a Newcastle based branding agency that works with social-good organisations. In the show Naomi and Liz talk about: - Redesigning the Branded by Naomi website - What makes a social-good business - Challenges working with charities and social-good organisations - Naomi’s brand design process - Branded by Naomi’s most recent projects - Favourite projects that Naomi has worked on - Naomi’s favourite brands
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    1 hr and 6 mins
  • Hillary Weiss on branding ourselves, finding our niche, and defining our strategy

    Hillary Weiss on branding ourselves, finding our niche, and defining our strategy
    Feb 14 2020
    In this episode Liz chats to the amazing Hillary Weiss. Hillary is a New York based Consultant, Speaker, Strategist and Copywriter. She runs the company Statement Piece Studio and she co-hosts a brilliantly funny series on YouTube called HamYaw which stands for Hillary and Margot Yell at Websites. In the show Hillary and Liz talk about: - Branding ourselves and our own companies - Becoming a company as opposed to a freelancer - Naming our companies and trading under a business name - Defining our own brand strategy - How creating a strong, individual brand and voice can set us apart from other designers and creatives - How having professional photography is vital for your website and assets - How to find the time to properly brand ourselves - Finding our niche market - How we’re both a little bit in love with Steve Folland from Being Freelance
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    1 hr and 2 mins
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