Episodes

  • The Importance of Gut Health
    Feb 18 2026

    In this episode Melissa Butterworth discusses her involvement with the Cancer Alliance and the importance of fundraising for cancer patients. She transitions into the topic of at-home testing, specifically focusing on Vium, a microbiome testing company that utilizes advanced RNA sequencing and AI to provide personalized health insights. Melissa explains the different tests offered by Vium, including the gut intelligence test, full body intelligence test, and oral health intelligence test, emphasizing their significance in understanding overall health and wellness. She shares her excitement about receiving her test results and encourages listeners to consider at-home testing for better health management.


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    9 mins
  • Cholesterol Checks Made Easy: A Guide
    Jan 29 2026

    In this episode of The Endgame podcast, host Melissa Butterworth discusses the importance of at-home health testing, particularly focusing on cholesterol monitoring. She shares personal anecdotes and emphasizes the convenience and empowerment that at-home tests provide for individuals looking to manage their health proactively. The conversation highlights various testing options, their accuracy, and the significance of regular health monitoring in preventing serious conditions like heart disease.


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    7 mins
  • The Future of At-Home Health Testing
    Jan 15 2026

    In this episode of the Endgame podcast, host Melissa Butterworth discusses the significance of ColiGuard as a noninvasive alternative for colon cancer screening. She emphasizes the importance of early detection in colorectal cancer and how ColiGuard can empower patients to take control of their health from the comfort of their homes. The conversation highlights the effectiveness of ColiGuard, its ease of use, and its role in increasing screening rates among individuals hesitant about traditional colonoscopy procedures.


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    7 mins
  • Transforming Patient Care: The CHS and LabCorp Deal
    Dec 10 2025

    In this episode of the End Game Podcast, host Melissa Butterworth discusses the recent transaction between Community Health Systems (CHS) and LabCorp, highlighting its significance for patient care and the healthcare industry. She provides insights into the operational aspects of the deal, the impact on lab services, and the ongoing trend of hospital divestitures in the lab sector. Melissa emphasizes the positive outcomes for patients and the strategic importance of such transactions in enhancing healthcare delivery.


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    8 mins
  • Taking Your Health Into Your Own Hands: The Rise of At-Home Testing, Part 2: Direct-to-Consumer Testing
    Nov 26 2025

    Host Melissa Butterworth, founder of Advanced Strategic Partners and seasoned lab executive, is back for part two of her deep dive into the fast-growing world of direct-to-consumer testing.

    In this episode, Melissa shares 10 lesser-known at-home health tests that could uncover hidden health issues—from food sensitivities and heavy metals to biological aging and even HPV. Drawing from personal experience and industry insight, she highlights which tests are worth trying, where to find them, and how they’re helping people take control of their health from the comfort of home.

    If you’ve ever dreaded a colonoscopy or postponed your annual visit to the OBGYN, this episode is for you. Discover the “hidden gems” in at-home testing that could make all the difference for you or someone you love.

    🎧 Listen now on Spotify or at www.advancedstrategicpartners.com

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    11 mins
  • Empowering Your Health: The Rise of Direct-to-Consumer Testing
    Nov 12 2025

    In this conversation, Melissa Butterworth discusses the rise of direct-to-consumer testing, emphasizing how it empowers patients to take control of their health. She likens the market to Netflix, highlighting its convenience and personalization.


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    9 mins
  • From Rep to Executive: Navigating Sales Roles in Diagnostics
    Oct 29 2025

    In this special solo episode of End Game: Insiders on Your Side, host Melissa Butterworth takes listeners behind the scenes of her own career journey—from pharmaceutical sales to leading one of the nation’s top M&A firms for laboratories. With her extensive background in sales, Melissa dives deep into the many sales and business development opportunities within the laboratory diagnostic industry.

    From entry-level diagnostic sales representatives to high-stakes strategic account executives, Melissa breaks down the responsibilities, skills, and compensation ranges for each role. Whether you’re exploring a career in lab sales, considering a transition, or simply curious about how sales drives the diagnostics field, this episode offers valuable insight into an industry that continues to grow at 8% annually.

    Tune in to learn:
    ✔ The different sales career paths in diagnostics
    ✔ Salary ranges across positions and markets
    ✔ Skills needed to succeed in each role
    ✔ Where the industry is heading and how to network your way in

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    12 mins
  • Challenges Facing Labs
    Oct 15 2025

    In this episode of the Endgame Podcast, host Melissa Butterworth discusses the major challenges laboratories are facing in 2025, including staffing shortages, compliance pressures, and supply chain issues. She emphasizes the need for innovation and proactive strategies to navigate these hurdles, such as embracing automation, building partnerships, and investing in training programs.

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    8 mins