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The Export Impact

The Export Impact

Written by: Export Development Canada
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About this listen

Join host Bruce Croxon—Canadian entrepreneur, founder of Round13 Capital and former dragon on CBC’s Dragons’ Den—as he explores the world of global business on the Export Impact Podcast. You’ll hear from industry experts about current market trends and discover Canadian businesses that have grown beyond borders. Whether you want to expand into new markets or finetune your global strategy, you’ll get actionable insights and strategies to help you succeed internationally. For legal disclosures, please visit: https://www.edc.ca/en/export-impact-podcast/disclaimer.htmlExport Development Canada Economics
Episodes
  • Exporting furniture to the U.S. and Mexico
    Dec 10 2025

    Discover how LH Home, a Canadian furniture importer and distributor, overcame tariffs and supply chain challenges to grow in the U.S. and Mexico. Vice President Jade Merriman shares real-world strategies for adapting to trade shifts, diversifying markets and maintaining strong customer relationships.

    Key topics discussed:

    • How tariffs impact Canadian exporters and ways to manage risk

    • Strategies for market diversification in the furniture industry

    • How to maintain transparency and trust with partners during uncertainty

    • Using EDC solutions to support global growth

    Listen now for actionable insights on exporting furniture and navigating global trade challenges.

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    22 mins
  • Scaling Canadian cybersecurity services globally
    Nov 26 2025

    Discover how Protexxa, a Canadian cybersecurity firm launched and quicklyscaled internationally. CEO Claudette McGowan shares how her team manages cyber risk, protects sensitive data and adapts to new markets.

    Key topics discussed:

    • How to identify global customer problems and confirm demand

    • What it takes to scale a tech business across borders

    • How EDC supports digital exporters through financial solutions and insights into market access

    • How to improve global competitiveness

    • How Protexxa uses artificial intelligence (AI) to stay ahead of digital threats

    Listen now for actionable insights on exporting digital services and technology.

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    26 mins
  • Exporting Asian flavours to Latin America
    Oct 29 2025

    From sushi rolls in Ottawa to packaged Asian food on store shelves in Latin America, Ran Foods is redefining Canadian food trade exports. In this episode, discover how they broke into new markets, tackled supply chain challenges and turned onshoring production into a competitive advantage with the support of EDC.

    Key topics discussed:

    • Opportunities in Latin American market

    • Managing supply chain disruptions and benefits of onshoring production in Canada

    • Adapting offers to local culture

    • EDC’s role in supporting Canadian food export businesses

    Listen now to gain valuable insights and inspiration for your export journey.

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    25 mins
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