• Bart's background as a psychologist and playing sports and then transitioning into business
• Decathlon's "management school" based on empowerment from day 1
• The evolution from big stores to a now also having a digital multi-brand marketplace
• How to deliver quality at an affordable price
• Brand architecture in their multiple sports
• His experience in Japan and lessons learnt along the way, both in business and leadership

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Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian

Disclaimer
The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube Live from Shoptalk Luxe: https://youtu.be/vNIJJmgD3Fg

Amit Keswani is the Chief Omnichannel and AI Officer at the Chalhoub Group, a leading luxury retail group in the Middle East, where he leads customer, technology, loyalty, and AI transformation across a portfolio of hundreds of brands. In this episode recorded live in Abu Dhabi, we discuss the reality of omnichannel in luxury retail, how AI is being implemented in practice, and why the future of commerce will be driven by discoverability on LLMs and conversational shopping experiences.

Topics covered:

• The Chalhoub Group business model across luxury retail, owned brands, and franchise distribution
• What omnichannel really means in practice and how to build seamless customer journeys
• How AI is being applied today: predictive analytics, agentic AI, and conversational commerce
• Why discoverability on LLMs and conversational shopping will reshape ecommerce
• Career advice, risk-taking, and the balance between data-driven decisions and gut feel

Watch on YouTube: https://youtu.be/fM2vQFxOF9M

Recorded live from CES, Daniel sits down with Monique Perlmutter from Marriott's Riott Media Network to discuss the rise of travel media as a new frontier within commerce media. Monique shares her career journey through digital media, Amazon Ads, and retail media before moving into travel media, where Marriott is building one of the first hotel media networks. The conversation explores how traveler psychology influences spending behavior, how brands can reach consumers throughout the travel journey, and why travel media presents a major opportunity for CPG and brand advertisers.

Topics Covered:

• Monique's career journey from digital media to Amazon Ads, Roundel, and Marriott Media
• Why travel media is a new and fast-growing segment of commerce media
• The travel journey and how consumer mindset changes from booking to the trip itself
• Marriott Media channels: on-site digital, in-room media, Wi-Fi portals, and off-site advertising
• Case study example of a Gatorade campaign targeting youth sports travelers
• The importance of measurement, incrementality, and proving media effectiveness