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The Fake Marketer

The Fake Marketer

Written by: James Urquhart
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About this listen

Do you know how to spot a Fake Marketer?!?! What if I told you EVERY Marketer was once a fake, or actually never anything else but a FAKE?!? I’m here, with the help of industry experts, to get to the bottom as to why we are ALL fakes in some way or another, and why we still have to learn every day in this fast paced online and offline market.

© 2025 The Fake Marketer
Economics Marketing Marketing & Sales
Episodes
  • Our Podcast Isn’t Growing: Is This The End?
    Aug 12 2025

    In today's episode, James and Nick reach a crossroads: The Fake Marketer has stagnated and, after more than 100 episodes, isn't doing much for our business outside of enjoyment for us. So, with that in mind, we discuss how we could potentially pivot the podcast, what are objectives are for it and whether it would be better to focus on YouTube growth for our channels and retire the podcast for good...

    Prefer to watch? You can find the video version of this episode here on YouTube:
    https://youtu.be/Xnlh2PnoQpw

    Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digital

    Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

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    30 mins
  • Selling the Dream: The New Digital Ponzi Scheme
    Aug 1 2025

    In this episode, James and Michael dive into the booming world of digital products, online course-selling, and the growing obsession with "easy money from home." From so-called “Digital Marketing Starter Kits” to £360 PDFs promising passive income, they unpack the psychology behind these trends—and call out the rise of what James calls the “new Avon lady.” We break down faceless wealth creation, Facebook ads, and why many of these online business models start to look a lot like modern-day Ponzi schemes. If you've ever been tempted by a “secret sauce to success,” maybe think twice before spending your hard-earned money on a dodgy course.

    Prefer to watch? You can find the video version of this episode here on YouTube:
    https://youtu.be/XftwkMD90Hs

    Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digital

    Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

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    33 mins
  • Why Quantity Over Quality is VITAL for Growing Your Social Media
    Jul 25 2025

    In this episode, James and Michael dive into the truth behind what really works on social media: posting more, worrying less. From our own personal experience, we share why pumping out consistent content - without obsessing over perfection - is the key to learning, improving, and actually growing your audience. James also has some more gripes with customer service to share, our response to comments on our 'viral' clips and whether comedy-style content will actually get you more revenue.

    Prefer to watch? You can find the video version of this episode here on YouTube:
    https://youtu.be/0aRSm79_1Qc

    Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digital

    Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

    Show More Show Less
    37 mins
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