The Fall Of Over-Curated Content and The Rise Of Raw Messaging
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The Fall Of Over-Curated Content and The Rise Of Raw Messaging
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About this listen
There’s something really interesting going on in the media industry right now. I’ve discussed this a bit this month, especially regarding the issue of overly AI-generated content, but there’s another component happening at the same time, and that’s kind of the downfall of over-curated, perfect-looking content.
What we’re seeing now is that more raw, real messaging is outperforming once-perfectly-orchestrated, professional-looking content. This shift really matters if you’re a business owner or content creator.
What does this mean for brands? That’s what we’re going to unpack today.
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