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The Feminine Founder

The Feminine Founder

Written by: Caroline Pennington
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About this listen

Heyyyyy & welcome to The Feminine Founder!

I’m your host Caroline, former executive recruiter turned Digital Marketing Expert OBSESSED with helping female entrepreneurs how to start, grow and scale their personal brand & business online. I have a passion for empowering & supporting women with entrepreneurial ventures.

On this podcast, you’ll hear from women sharing their stories and unpacking exactly how they did it in their business because we believe that as curious & ambitious women we can ALL learn from one another and to be inspired!

Every week you'll hear from entrepreneurs and workplace experts and no matter the size of your organization- you’ll gain insight and knowledge to help support you in your journey too!


So happy you’re here! Now, let’s dive in!

© 2026 The Feminine Founder
Economics Leadership Management & Leadership Marketing Marketing & Sales Self-Help Success
Episodes
  • 166: {Interview} Unlocking Your Personal Brand with Melanie Borden
    Feb 17 2026

    Text me!

    In this conversation, Melanie Borden and I discuss the evolution of personal branding, particularly through LinkedIn, and the importance of visibility in today's digital landscape. Melanie shares her journey of building her brand, overcoming fears, and the significance of influence and virality in content creation. They explore strategies for effective content, the balance between personal and private sharing, and the mindset needed to combat imposter syndrome. The discussion emphasizes the need for authenticity and connection in a world increasingly dominated by AI and algorithms.

    takeaways

    • You have a personal brand whether you realize it or not.
    • LinkedIn is the new water cooler for professionals.
    • Fear often holds people back from visibility.
    • 3% of LinkedIn users post content, indicating vast opportunity.
    • Virality does not always equate to revenue.
    • Growth, impact, strategy, and trust are key components of personal branding.
    • A successful content strategy includes educational, personal, promotional, and user-generated content.
    • Personal stories resonate more than purely professional content.
    • It's important to disconnect from digital platforms to foster creativity.
    • Remind yourself of your accomplishments to combat imposter syndrome.

    Connect further with Melanie HERE or on LinkedIn HERE

    IG @humantobrand

    Purchase her book HERE

    Support the show

    LINKS TO FREEBIES BELOW:

    WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

    If you are interested in sponsoring the show, send me a DM


    ABOUT THE HOST:

    Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

    This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

    Let's connect further!!

    LinkedIn HERE

    IG @cpennington55

    FB HERE

    ChilledVino HERE


    Show More Show Less
    32 mins
  • 165: {Sassy Solo} How to Pick a Podcast Niche
    Feb 10 2026

    Text me!

    Friends, you asked and I'm here to deliver. Curious about starting a podcast, but don't know what niche it should be. This one is for you!

    Support the show

    LINKS TO FREEBIES BELOW:

    WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

    If you are interested in sponsoring the show, send me a DM


    ABOUT THE HOST:

    Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

    This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

    Let's connect further!!

    LinkedIn HERE

    IG @cpennington55

    FB HERE

    ChilledVino HERE


    Show More Show Less
    5 mins
  • 164: {Sassy Solo} How to Land a Podcast Guest Spot
    Feb 3 2026

    Text me!

    Friends, A LOT of you have been asking me about best practices around booking a podcast guest spot. 99% of the time, people do it the wrong way. In today's episode, I'm spilling alllll of the tea, so that next time you pitch, you'll be more likely to get that YES.

    Support the show

    LINKS TO FREEBIES BELOW:

    WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

    If you are interested in sponsoring the show, send me a DM


    ABOUT THE HOST:

    Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

    This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

    Let's connect further!!

    LinkedIn HERE

    IG @cpennington55

    FB HERE

    ChilledVino HERE


    Show More Show Less
    6 mins
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