Episode Description:

Host Sudo exposes the massive tracking economy. We detail how Google and Meta track non-users (Shadow Profiles/Meta Pixel). Dive into Data Brokers (LexisNexis/The Work Number) and how to opt out. Plus, learn defenses: Browser Fingerprinting, Dark Patterns, and privacy-first email like ProtonMail.

In This Episode You Will Learn:

• [2:28] Price of Free: Meta, Google and more
• [4:45] Shadow Profiles: How they track all of us
• [6:41] The Broker Business: Data brokers selling to law enforcement.
• [8:39] The Work Number: Equifax data affecting salary (freeze your data!).
• [12:49] Digital Fingerprint: What Browser Fingerprinting tracks.
• [13:41] Actionable Browsers: Recommendations (Orion, Vanadium, LibreWolf).
• [18:38] Dark Patterns & AI: Manipulative design and Privacy Zuckering.
• [21:53] Email Defense: ProtonMail and Tuta Mail.

Featured Quote:

"If you aren't paying for the service, you are the product." — Sudo's Dad

Links and Resources Mentioned:

• News and Articles:
  • https://employees.theworknumber.com/employee-data-freeze
  • https://optout.lexisnexis.com/
  • https://www.lexisnexis.com/en-us/privacy/for-consumers/opt-out-of-lexisnexis.page?
  • https://www.eff.org/deeplinks/2025/06/hell-no-odni-wants-make-it-easier-government-buy-your-data-without-warrant
  • https://www.europarl.europa.eu/resources/library/media/20180524RES04208/20180524RES04208.pdf
• Privacy Tools and Links
  • https://incogni.com/
  • https://joindeleteme.com/
  • https://proton.me/mail
  • https://tuta.com/

Connect:

If you enjoyed this episode, please subscribe and share it with a friend who cares about their digital privacy.

• patreon.com/cw/SudoBurnToast
• SudoBurnToast@Protonmail.com
• https://impractical-privacy.beehiiv.com/
• Twitter: @The_IP_Podcast
• Instagram: impracticalprivacypodcast