In this conversation, Mythreyee Venkatesh shares her unique journey from being a commercial pilot to launching her own natural skincare brand during the COVID pandemic. She discusses the inspiration behind her products, the importance of using natural ingredients, and the challenges of running a business while balancing her career as a pilot. Mythreyee emphasises the significance of customer feedback, the competitive landscape of the skincare industry, and her aspirations for growth and marketing. Her story highlights the passion and dedication required to succeed as an entrepreneur in the beauty sector.

1. Mythreyee started her skincare brand during the COVID pandemic.
2. Her husband's lip allergies inspired her to create natural products.
3. Natural ingredients are essential for skincare, as they help avoid synthetics.
4. Customer feedback has shaped her product offerings, including fragrance-free options.
5. Mythreyee admires Juicy Chemistry as a competitor but aims for affordability.
6. She values the personal touch in her product formulation process.
7. Running a business is a full-time job in addition to her pilot career.
8. Mythreyee's team shares her enthusiasm and commitment to the brand.
9. Marketing is a significant challenge for her business.She wishes she had been more structured in her initial approach.

Chapters00:00 Introduction to Mythreyee's Journey01:45 The Birth of a Skincare Brand05:20 Natural Ingredients vs. Synthetic Products09:03 Competitors and Market Positioning10:29 Defining the Dream Customer13:02 The Personal Touch in Product Creation19:03 Balancing Two Careers21:07 Operational Insights and Team Dynamics28:49 Marketing Challenges and Strategies30:40 Lessons Learned as a Founder#skincare #naturalproducts #entrepreneurship #businessjourney #essentialoils #marketing #customerexperience #productformulation #smallbusiness #womeninbusiness