In this episode, Tobias Young addresses the common hesitations fitness coaches face when creating video content. He emphasizes the importance of shifting the mindset from merely producing content to engaging in conversations with potential clients. By simplifying the content creation process into manageable buckets and focusing on effective video structure, coaches can build confidence and consistency in their video marketing efforts. Young encourages coaches to prioritize authenticity over perfection and to view video as a tool for building trust with their audience.Takeaways

• You don't need necessarily better cameras.
• Most coaches aren't bad at content, but they're overwhelmed.
• Stop thinking of just content; think of it as a conversation.
• Think in content buckets: problems, processes, results.
• Your videos don't need to be long; they need to be effective.
• Confidence comes from clarity, not from looks.
• I'd rather see you post three simple videos a week than one perfect video.
• If it feels easy to post, then you're doing it right.
• Video isn't about going viral; it's about building trust.
• The coaches who win long-term aren't the best on camera.

Chapters

(00:00) Overcoming Video Content Hesitation

(01:24) Simplifying Video Content Creation

(02:15) Understanding Content Buckets03:04Crafting Clear Video Structure

(04:21) Building Confidence on Camera

(05:13) The Importance of Consistency in Video Posting

#videocontent #fitnesscoaching #contentcreation #confidence #consistency #coachingstrategies #videomarketing #audienceengagement #contentbuckets #videostructure

In this conversation, Tobias Young discusses the shortcomings of traditional goal setting and introduces the Decision-Driven Goal Framework. He emphasizes that goals should guide decisions rather than merely motivate. Young explains the importance of having both performance and directional goals, the role of constraints, and the concept of anti-goals to streamline focus and execution in business. The discussion highlights how effective goal setting can lead to better decision-making and reduced hesitation, ultimately driving business growth.Takeaways

• Most goals fail due to lack of design for decision-making.
• Goals should guide behavior, not just measure outcomes.
• Performance goals create pressure without clarity.
• Directional goals help prioritize and decide effectively.
• KPIs are scoreboards, not goals.
• Constraints help focus and prevent scattered execution.
• Anti-goals define what not to pursue.
• Commitment is more important than motivation for execution.
• Effective goals provide clear direction and reduce hesitation.
• The Decision-Driven Goal Framework operationalizes goals for better business outcomes.

#goalsetting #decisiondrivenframework #performancegoals #directionalgoals #constraints #antigoals #businessgrowth #execution #KPIs #coaching

In this episode of the FitBiz Accelerator, Tobias Young discusses the importance of coaching newsletters as a powerful asset for building trust and nurturing leads. He emphasizes that newsletters should not be spammy or overly promotional but rather focused on delivering valuable insights. Young provides a simple structure for creating effective newsletters and highlights the role of AI in streamlining the writing process. He concludes by stressing the significance of consistency and relationship-building in email marketing.

Takeaways

• Your coaching newsletter is a powerful asset.
• You don't need more leads, you need better nurture.
• A coaching newsletter is one clear idea.
• AI is here to organize your thoughts.
• Your newsletter topics are going to be everywhere.
• Consistency beats frequency every single time.
• A coaching newsletter isn't about writing better emails.
• Building better relationships at scale is key.
• Your email is always going to stay value driven.
• Commit to this for the next 90 days.

#CoachingNewsletter #EmailMarketing #ClientEngagement #AIinCoaching #BuildingTrust #NurturingLeads #FitnessBusiness #RelationshipMarketing #ContentCreation #SuperSignature