You can be incredible at your craft and still get tripped up by the money behind your business. In this episode, I’m joined by tax pro Shannon Everhart to break down the financial foundations every new entrepreneur needs—from the “first dollar” rule to choosing between a sole proprietorship, LLC, or S corp. We simplify what each structure really means so you can make decisions with clarity, not confusion.

We also cover the practical details that protect your time, money, and peace of mind—separating finances, keeping records that hold up, and setting your business up to grow cleanly from the start. With real-world insight into common mistakes and smarter systems, this conversation gives you a grounded, confident path forward as you build.

The Flower Files Podcast Instagram 🌿

https://www.instagram.com/the.flowerfilespodcast

Wildly Native Flower Farm Instagram 🌸

https://www.instagram.com/wildlynativeflowerfarm

Find more of everything on our website!!

https://wildlynativeflowerfarm.com/

Grab a copy of our latest guide - The Garden Planning Guide 🪴

https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1

Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

Your first sale is a rush—then the real questions begin. In this episode, we step into the greenhouse to talk through what “next” actually looks like on a working flower farm, from seed starting and temperature control to season extension and crop timing. We also get honest about reinvesting early profits and why scaling too fast—without the right infrastructure—can quietly stall your growth.

From hoop houses and irrigation to hard lessons in crop timing, we share what expansion really costs and how flexibility protects your bottom line. We then zoom out to bigger strategy—annuals vs. perennials, choosing sales channels, and balancing high-value crops without putting everything at risk. If you’re navigating that early momentum, this episode gives you a clearer, more grounded path forward.

The Flower Files Podcast Instagram 🌿

https://www.instagram.com/the.flowerfilespodcast

Wildly Native Flower Farm Instagram 🌸

https://www.instagram.com/wildlynativeflowerfarm

Find more of everything on our website!!

https://wildlynativeflowerfarm.com/

Grab a copy of our latest guide - The Garden Planning Guide 🪴

https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1

Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

A single flower can turn into an ER-level problem when you live with a curious cat or a dog that treats the yard like a buffet. In this episode, I’m joined by Dr. Maddie Schofield of Chestertown Animal Hospital to walk through the real risks hiding in spring gardens and everyday arrangements—from toxic plants and fertilizers to the subtle symptoms that signal when something isn’t right. We break down what to watch for and how to respond with clarity instead of panic.

Inside the home, we focus on one of the biggest dangers for cat owners: lilies, and why even small exposure can have serious consequences. You’ll learn how to assess situations quickly, when to act, and the simplest prevention strategy that works across the board—know what you have and stay one step ahead. If you share your space with pets and plants, this episode gives you the awareness you didn’t know you needed.

https://www.aspca.org/pet-care/aspca-poison-control/toxic-and-non-toxic-plants

The Flower Files Podcast Instagram 🌿

https://www.instagram.com/the.flowerfilespodcast

Wildly Native Flower Farm Instagram 🌸

https://www.instagram.com/wildlynativeflowerfarm

Find more of everything on our website!!

https://wildlynativeflowerfarm.com/

Grab a copy of our latest guide - The Garden Planning Guide 🪴

https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1

Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1