Infusing your culture into your brand, launching a digital zine, and building your brand with Krista Linares.

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Welcome to episode 557 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Krista Linares of Nutrition Con Sabor.

In this episode, Bjork is sitting down with Krista Linares, a dietitian who made the bold choice to transition back to a full-time job to reclaim her mental bandwidth (and yes, solve the health insurance nightmare). It's a refreshing look at why stability might actually be the secret ingredient to better creative work.

She didn't just change her job, though! She completely overhauled how she shows up online. With the nutrition space getting flooded by generic AI content, Krista realized standard blogging wasn't cutting it anymore. She opens up about her pivot to a "digital zine" — a mix of recipes, hot takes, and cultural deep dives — and why leaning into your specific, un-copyable voice is the only way to make it in today's digital landscape.

• Trading the grind for stability: Why Krista decided to pivot from the stress of private practice (and navigating health insurance!) to a 9-to–5 role, and how that stability actually gave her more freedom to be creative.
• Standing out in the era of AI: With the internet flooded by AI-generated info, Krista breaks down why leaning into your unique voice, cultural background, and personal opinions is the only way to really connect with an audience right now.
• The return of the "zine" format: A look at Krista's cool new project—a digital zine—and why she's moving away from standard blogging to a format that blends recipes, articles, and hot takes to build a deeper community.

Resources:

• Nutrition Con Sabor
• ChatGPT
• Erica Julson
• Claude
• Follow Krista on Instagram
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by AllSpice. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Pivoting from the courtroom to the kitchen, building an authentic brand, and how systems can help you run your business.

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Welcome to episode 556 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tanya Harris of My Forking Life.

Have you ever wondered what it takes to walk away from a "prestigious" career to chase a creative dream? In this episode, former attorney turned food blogger Tanya Harris gets real about the guilt, identity shifts, and mental hurdles of trading in the courtroom for the kitchen. She opens up about the challenge of redefining success on her own terms and why aligning your work with your personal values is the secret to longevity.

But it's not just about mindset—Tanya also pulls back the curtain on the business side of full-time blogging. From the dynamics of working with her spouse to using AI tools to avoid burnout, she shares practical strategies for building a sustainable brand. Whether you're looking to grow your email list or just need permission to be your authentic self online, this conversation is a must-listen.

• The journey from the courtroom to the kitchen: Tanya opens up about the identity shift of leaving a high-status law career to become a food blogger. She talks about navigating the "prestige guilt," ignoring societal expectations, and the mental work required to finally align her career with her personal values.
• Why authenticity prevails in content creation: It's time to forgo the perfectly curated feed — Tanya breaks down why authenticity and personal branding are the future of growth. She shares how showing her face and being vulnerable helps her connect deeper with her audience and grow an email list that actually converts.
• How systems saved her sanity: How do you run a business without burning out? Tanya shares her behind-the-scenes secrets, from the dynamics of working with her husband to using tools like ClickUp and AI to streamline her workflow so she can take actual breaks.

Resources:

• My Forking Life
• From Suits to Slippers: How an Air Fryer Turned a Lawyer into a Food Blogger — Kit
• Claude
• Wisper Flow
• Gemini
• ClickUp
• SmarterQueue
• Follow Tanya on Instagram, YouTubeand Facebook
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Allspice. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Actionable advice for finding success on Pinterest, building trust with users, and showing Pinterest (and your audience) that there's a real human behind your content with Kate Ahl from Simple Pin Media.

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Welcome to episode 555 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media.

Pinterest has changed a lot in the last year — and food creators are feeling it. With the rise of AI-generated content (aka "AI slop"), many established bloggers have seen traffic declines, while newer creators are still finding success on the platform.

In this episode, we're joined by Kate Ahl of Simple Pin Media, to break down what's really happening on Pinterest right now. We talk about how AI has impacted the platform, whether Pinterest still offers a strong ROI for food creators, and what strategies actually work in 2026 — especially if you're an established creator wondering whether Pinterest is still worth your time.

Kate also shares practical, actionable advice for using Pinterest more intentionally, building trust with users, and showing Pinterest (and your audience) that there's a real human behind your content.

• Pinterest can still be a valuable traffic and revenue driver — While overall Pinterest traffic is down year over year, the platform continues to deliver high RPMs, meaning the traffic you do get can be more valuable. Instead of chasing volume, creators should focus on quality traffic, clear intent, and how Pinterest fits into a broader marketing strategy.
• Human-generated, trust-building content matters more than ever — As AI-generated content floods Pinterest, users (and the platform itself) are craving signals of authenticity. Showing your face, branding your images, and creating recognizable visual styles help Pinterest understand that there's a real person behind your content — and help users decide who they trust enough to click.
• Pinterest success requires patience, experimentation, and intentional strategy — Pinterest is no longer a "set it and forget it" platform. Keyword research, thoughtful image design, testing different formats, and committing to a strategy for 6–9 months are key. Creators who treat Pinterest as a long-term marketing channel (rather than a quick win) are best positioned to succeed.

Resources:

• Simple Pin Media
• Pinch of Yum
• Pinterest Predicts 2026
• Canva
• Safiya Nygaard — I Bought Scam AI Dresses from Pinterest
• Skool
• SPM Insiders
• The Last Invention
• The Simple Pin Podcast
• Follow Kate on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Member Kitchens.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.