The Footballco Business Podcast cover art

The Footballco Business Podcast

The Footballco Business Podcast

Written by: Footballco
Listen for free

From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.Footballco Economics Football Football (American)
Episodes
  • SportsPro World Cup Special pt2: The Beckham World Cup and the most marketable World Cup players

    SportsPro World Cup Special pt2: The Beckham World Cup and the most marketable World Cup players
    Jul 16 2026
    We're joined again by SportsPro's Michael Long and Steve McCaskill for part two of our World Cup special. With David Beckham rumoured to have earned more than £25m from brand endorsements at the 2026 World Cup and appearing in more campaigns than any active player, we ask whether you can have too much Beckham? And, is Beckham the most marketable athlete ever? Also...Who have been the most marketable players at the 2026 World Cup? We try to build the most marketable 5-a-side team possible.
    Show More Show Less
    33 mins
  • SportsPro: World Cup Special pt1: IShowSpeed to Ref-Cam - Is this the most innovative World Cup broadcast since 1970?

    SportsPro: World Cup Special pt1: IShowSpeed to Ref-Cam - Is this the most innovative World Cup broadcast since 1970?
    Jul 15 2026
    SportsPro's Michael Long and Steve McCaskill join the pod to discuss highlights from the 2026 World Cup and the innovations and changes to how the tournament is broadcast - what's worked, what hasn't. This is the first of a World Cup two-part podcast, part two will be out on July 16th, covering whether Beckham needs to be involved in every World Cup advert and who have been the most marketable players at the tournament,
    Show More Show Less
    24 mins
  • Cannes LIONS & World Cup Special: Festival and World Cup marketing highlights

    Cannes LIONS & World Cup Special: Festival and World Cup marketing highlights
    Jul 2 2026
    We took the podcast to the Cannes Lions International Festival of Creativity to speak to those across the festival on what they've been hearing across sport and creativity, as well as their personal World Cup marketing highlights, featuring... Fast Company's Jeff Beer Iconic Founder, James Kirkham Sport and culture journalist, Daniel-Yaw Miller Rachel Matovu of Amplify
    Show More Show Less
    27 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet