Episodes

  • The Scoop on Market Research

    The Scoop on Market Research
    Aug 22 2017
    Join the conversation this week on everything market research! Sima and Lenny Murphy, a thought leader in the market research space, will be having an in-depth discussion about market research today and what the future might hold.
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    57 mins
  • The Basics of Creating Culture

    The Basics of Creating Culture
    Aug 15 2017
    According to Forbes, some of the benefits of company culture include contributing to your company’s identity and values, increasing retention, and adding to your brand identity. This week your host, Sima Vasa, dives deep into company culture with two companies from INC.com’s Best Places to Work for in 2016. First we’ll be hearing from Julie Strong, CEO at C1S, where her employees participate in team building events and social gatherings to build camaraderie. Sima also speaks with Leigh Gross, VP Business Development at CommonBond, where they offer a unique program to pay back their employee’s student loan debts. This feature has been effective in retaining and attracting millennials.
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    56 mins
  • The Business of Creating Fun

    The Business of Creating Fun
    Aug 8 2017
    Perspectives from Kickstarter and Sharktank experiences.You may recognize special guest Adam Tichauer, Founder and Head Camper at Camp No Counselors, from Shark Tank on ABC. This episode also features Tim and Shannon Swindle, co-creators of Utternonsense, a fun accent card game funded on Kickstarter. Special guests all have something in common; they are both in the business of FUN.
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    54 mins
  • Generational Perspective on Managing Careers and Life

    Generational Perspective on Managing Careers and Life
    Aug 1 2017
    Meet Chellee Siewert, Founder of Capture Marketing and Adwoa Dadzie, Vice President of Human Resources at Comcast on this episode. These two women discuss key aspects of managing their respective careers in a world of entrepreneurship, millennials, and diversification. Adwoa shares her passion for corporate America as a millennial and how she navigates the culture. Chellee shares her perspective on the choices she has made in her career and the path to entrepreneurship! You will not want to miss the great nuggets of wisdom, funny stories and perspectives!
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    57 mins
  • It's Not Just LUCK, It's Persistence, Hard-Work and Priorities

    It's Not Just LUCK, It's Persistence, Hard-Work and Priorities
    Jul 25 2017
    Sima Vasa hosts a conversation with Kristin Luck, serial entrepreneur and growth strategist at Luck Collective, about a range of topics: personal brand, management, entrepreneurship, and the future of market research.
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    53 mins
  • I'll Have What She's Having: Confidence, Courage, and Choices

    I'll Have What She's Having: Confidence, Courage, and Choices
    Jul 18 2017
    This week on The Forum, Kwayera Archer Cunningham, CVO at Global Ase Consulting and social venture entrepreneur, will talk about her research, from not just from a US perspective, but internationally as well. Some of the topics she will cover include understanding some of the challenges that women face in balancing ambition and family. Additionally, learning concrete strategies for women as well as leaders to embrace women and harness their talents.
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    58 mins
  • Startup Out of School

    Startup Out of School
    Jul 11 2017
    Meet Stephen Kuhl and Kabeer Chopra, co-founders of Burrow and recent Wharton MBA graduates. Learn about their journey designing and manufacturing the perfect couch and what it has taught them. Listeners will get an inside view of what it took to be successful from concept to launch. Learn how they built Burrow: fundraising, pre-orders, design, spreading awareness, tackling supply chain, manufacturing and much more!
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    53 mins
  • The Millennial Opportunity

    The Millennial Opportunity
    Jun 27 2017
    They’re young, tech-savvy, entrepreneurial, fast-paced, open-minded, and confident. This week’s topic: Millennials. Special guests Ben Martinez, CEO of Sumato Coffee Co. and VP of HR at HireVue, and Jason Evanish, CEO of Get Lighthouse, will shed light on the opportunities and advantages of working millennials. Curious what it takes to attract, maintain and connect with millennials? Tune in, maybe it’s time to give them a chance…
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    54 mins