Selling your business doesn’t start when a buyer shows up, it starts years earlier, often before you realize you’re “building toward an exit.” In this episode of The Founder Ride, Randy breaks down how to begin planning for the eventual sale of your business with clarity and intention, even if selling feels far off.

We explore the mindset shift founders must make, from running a business that depends on them to building one that can stand on its own. Randy also discuss common mistakes founders make when they wait too long to plan, and how early decisions around growth, profit, and structure can dramatically impact value down the road.

Whether selling is one year away or ten, this conversation will help you think differently about your business today, so when the time comes, you’re selling on your terms, not scrambling under pressure.

In this episode of The Founder Ride, Randy Gerber explores the under appreciated role of the Chief Operating Officer, the steady force behind a company’s day-to-day success. While founders may be the visionaries, COOs are the executors who turn that vision into reality. Randy discusses how the best COOs balance structure with adaptability, create alignment across teams, and quietly shape a company’s culture and growth trajectory. Through real-world examples and practical insights, he highlights why every great founder needs a strong second-in-command — and how that partnership can be the difference between chaos and clarity.

In this episode of The Founder Ride, Randy Gerber breaks down two of the most misunderstood financial concepts in business — profit and revenue. Many founders focus on top-line growth, but true sustainability comes from understanding what’s really driving the bottom line. Randy explains how to look beyond sales numbers to uncover the metrics that matter, how profit fuels long-term vision, and why clarity around both is essential for making smarter decisions as a founder. Whether you’re scaling fast or refining your margins, this episode will help you measure success with greater purpose.