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The Founder’s Corner

The Founder’s Corner

Written by: OneBridge Accounting
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 The Founder’s Corner is where real founders share real stories. Each episode, we sit down with entrepreneurs, agency owners, and creative leaders to unpack the ups, downs and hard-won lessons of building a marketing firm.

From scaling pains to mindset, team dynamics to strategic moves, this is the podcast where founders share their insights. If you’re growing you’re marketing agency and want to learn from those a few steps ahead, pull up a chair.Copyright 2025 All rights reserved. Economics Leadership Management Management & Leadership
Episodes
  • Adding Heart Into the Art of Marketing | Meez Lockhart Jones

    Adding Heart Into the Art of Marketing | Meez Lockhart Jones
    Jan 7 2026

    This episode of the Founder's Corner Podcast Corner featured Meez Lockhart Jones, the Founder of Stash House.

    Is your agency financially healthy? Get immediate insights for free with our agency financial benchmark quiz: https://onebridgeaccounting.com/benchmark-calculator/

    KEY TAKEAWAYS

    • You wear different hats as an entrepreneur. Sometimes you need to be the business leader and other times you need to be the creative leader of the business.
    • Just do work. Start for free. Even in a bad economy problems still exist that you can innovate and find solutions to.
    • It’s less about views and more about engagement. How is your video connecting with your audience?
    • We’re in a copy & paste society. Be creative and unique. Put the art in your work. Don’t just copy what other people do.
    • Authenticity will help you stand out from the crowd. Be yourself. Be who you are.

    EPISODE RESOURCES

    • Stash House: https://www.linkedin.com/company/stash-house/
    • Meez Lockhart Jone’s LinkedIn: https://www.linkedin.com/in/iamomeez/

    ABOUT YOUR HOST

    If you’re new to this show, my name is Eli Clark. I’m the co-founder and CEO of onebridgeaccounting.com. I graduated from college Summa Cum Laude and in 2023 jumped into the deep end by starting OneBridge Accounting with my business partner Cromwell Barredo.

    In this podcast I sit down and interview marketing firm and agency leaders from all over the world. Why? Because I want to deliver insights to help you level up and build the agency of your dreams.

    And candidly, we’d like to be there to support you along the way. Get immediate insights for free with our agency financial benchmark quiz: https://onebridgeaccounting.com/benchmark-calculator/

    CHAPTERS

    00:00 Intro

    05:05 Transitioning to marketing

    06:42 Challenges

    09:53 Video marketing

    12:05 Production process

    16:16 AI vs. real video

    16:58 Tips for new videographers

    18:39 The future of videography & AI

    21:34 Video metrics

    24:14 Copy & paste society

    27:14 Marketing trends

    28:30 Contact info

    LISTEN TO THE PODCAST

    • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-founders-corner/id1819767641
    • Spotify: https://open.spotify.com/show/3qhTJEH7Wu8ktNOx9M1Nik
    • Amazon Music: https://music.amazon.com/podcasts/253304b6-ad60-445b-855c-5580b3614c65/the-founder%E2%80%99s-corner

    DISCLAIMER

    The information on this channel is for educational purposes only and does not constitute professional legal or tax advice.

    Copyright © 2026.
    Show More Show Less
    30 mins
  • Align Your Marketing & Sales | Meredith Dennis

    Align Your Marketing & Sales | Meredith Dennis
    Dec 10 2025

    This episode of the Founder's Corner Podcast Corner featured Meredith Dennis, the Founder & CEO of Compression Marketing.

    KEY TAKEAWAYS:

    - Things are going to take longer than you want them to. In most cases you’re going to have to be patient as you grow your business. There’s lots of choices to make and lessons to learn.

    - Carve out time for the admin tasks. Meredith gives herself a “CEO day” to handle all of the housekeeping and administrative to-dos that build up throughout the week.

    - Shared ownership between teams is key. Traditionally, marketing & sales teams have been in charge of separate areas of the business. Today’s most successful companies have shared ownership between marketing & sales functions.

    - More collaboration between teams is required. Teams that can link together, learn from each other, and work together ultimately perform better.

    - Marketing AND sales. The teams that are succeeding today really leverage the “AND” piece of marketing and sales. This collaboration provides a much more cohesive experience for the customer and the company brand overall.

    - Trust is built on open lines of communication and transparency. Each team member must be willing to learn from each other and break down the silos that exist between teams.

    - Utilize job shadowing. It’s really valuable for marketers to sit in on sales meetings and pitches, and vice versa. It creates understanding and empathy for the other jobs.

    - Hold standing meetings between marketing & sales. These meetings should be structured around the customer experience and what the various team members are seeing from customers. You should also talk about how far the team is from the goal and what needs to be done to get there.

    - Create aligned metrics. The marketing and sales teams should have shared responsibility for outcomes. KPIs like revenue, lead quality, lead volume, average order value, and touch points/conversion rates are good to track and both teams can help improve them.

    - Serve info in small doses. Often marketing teams can overload sales teams with information. The key is to give only the information the sales team needs, in the right dosage.

    - Create a flow between marketing and sales. Marketing can learn from sales teams about what really matters to customers and they can help get testimonials. Direct customer input is crucial to creating better marketing content.

    EPISODE RESOURCES:

    - Compression Marketing: https://www.compressionmarketing.co/

    - Meredith Dennis’s LinkedIn: https://www.linkedin.com/in/meredithdennis/

    ABOUT YOUR HOST:

    If you’re new to this show, my name is Eli Clark. I’m the co-founder and CEO of onebridgeaccounting.com.

    I graduated from college Summa Cum Laude and in 2023 jumped into the deep end by starting OneBridge Accounting with my business partner Cromwell Barredo.

    In this podcast I sit down and interview marketing firm and agency leaders from all over the world. Why? Because I want to deliver insights to help you level up and build the agency of your dreams.

    And candidly, we’d like to be there to support you along the way. If you want to learn more about what we do, then connect with me on LinkedIn and I’ll send you some of our best stuff: https://www.linkedin.com/in/eliclark1000/

    CHAPTERS

    00:00 Intro

    02:01 Meredith’s Background

    04:05 What is Compression Marketing?

    05:53 Unexpected challenges

    09:07 Collaboration between marketing & sales

    11:41 Where does the lack of alignment come from?

    14:00 How to create alignment

    16:04 Creating feedback loops between teams

    19:24 How to structure collab meetings

    22:50 Aligning metrics and KPI’s

    26:15 Overcoming communication breakdowns

    30:22 Collaborating on marketing & sales content

    32:32 Meredith’s contact info

    LISTEN TO THE PODCAST:

    - Apple Podcasts: https://podcasts.apple.com/us/podcast/the-founders-corner/id1819767641

    - Spotify: https://open.spotify.com/show/3qhTJEH7Wu8ktNOx9M1Nik

    - Amazon Music: https://music.amazon.com/podcasts/253304b6-ad60-445b-855c-5580b3614c65/the-founder%E2%80%99s-corner

    DISCLAIMER:

    The information on this channel is for educational purposes only and does not constitute professional legal or tax advice.

    Copyright © 2025.
    Show More Show Less
    34 mins
  • The Past, Present, and Future of SEO | Scott Orth

    The Past, Present, and Future of SEO | Scott Orth
    Nov 19 2025
    If you’re an agency doing over $40k a year in profit, then message me on LinkedIn and I’ll send you some of our best stuff: https://www.linkedin.com/in/eliclark1000/ This episode of the Founder's Corner Podcast Corner featured Scott Orth, the Founder of Thrive Business Marketing. KEY TAKEAWAYS: If you’re just getting started, build up a contact list. That way when you move out on your own, you have some business at the ready.Getting clients is the hardest part. From there, the challenges of running an agency are all about delivering on your promises. Say yes to everything then figure out how to do it.Google has never really lost market share. Over the last 25 years, Google has remained dominant despite changes to search and search behavior.Search behavior has changed drastically. In the beginning, search queries were very archaic. Now with the help of NLP, search intent and SEO has become more complex.AI has amplified long-tail search. The evolution of AI overviews and NLP models have helped people realize that they don’t have to search for the same thing 3-4 times.AI search is the first thing in 20 years to take away market share from Google.Right now, AI tools are causing chaos. With new AI tools entering the market, seemingly everyday, it’s causing a sense of chaos among the business owners.After the chaos, the market will backstep. The AI noise will fade away and business owners will start to realize that they still need marketing experts to support them.AI creates a lot of problems as well as solutions. Eventually it’ll work as a tool in your toolbox, as long you know how to use it properly.Leverage AI as a content writing tool. It’s great to help you outline ideas and overcome writer's block.Use AI as the starting point. Creating great content with AI starts with good prompts. Then you need to take time to edit, change things around, and write it in your own voice.Test if AI generation content works for you. In Scott’s experience, AI written content with human edits does better than 100% AI content.You can’t just set it and forget it. Use AI tools as another tool in your toolbox. They don’t completely solve the problem and most require significant human input.Content is still relevant for SEO. Even with AI and NLP, discoverability is still largely based on content.Use the question, answer, citation format. FAQ content ranks really well on Google and AI search. The better you can back up what you’re saying with citations, the better you'll show up in AI search.New, fresh content is the foundation of AI search. Strive to write new content daily if you can but at least weekly.Showing up in AI summaries is going to be key. Traffic to websites will mostly likely go down, but if you’re showing up in AI search queries, then people are still finding you. EPISODE RESOURCES: Thrive Business Marketing: https://thrivesearch.com/ Scott Orths’s LinkedIn: https://www.linkedin.com/in/scottorth/ ABOUT YOUR HOST: If you’re new to this show, my name is Eli Clark. I’m the co-founder and CEO of onebridgeaccounting.com. I graduated from college Summa Cum Laude and in 2023 jumped into the deep end by starting OneBridge Accounting with my business partner Cromwell Barredo. In this podcast I sit down and interview marketing firm and agency leaders from all over the world. Why? Because I want to deliver insights to help you level up and build the agency of your dreams. And candidly, we’d like to be there to support you along the way. If you’re an agency doing over $40k a year in profit, then connect with me on LinkedIn and I’ll send you some of our best stuff: https://www.linkedin.com/in/eliclark1000/ CHAPTERS 00:00 Intro 02:05 Scott’s background 05:30 The beginning of Thrive 08:07 Early challenges 10:56 Search over the last 25 years 15:39 Google dominance? 17:30 Shorter timeframes 18:07 Impact of AI on agencies 19:42 The flood of AI tools 21:38 AI is the new catch phrase 23:15 AI generated content 26:46 Best practices for AI & SEO 28:22 You can’t just set it and forget it 29:39 Relevant or obsolete? 31:20 New fresh content 32:27 Marketing trends 34:53 Get in touch with Scott LISTEN TO THE PODCAST: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-founders-corner/id1819767641 Spotify: https://open.spotify.com/show/3qhTJEH7Wu8ktNOx9M1Nik Amazon Music: https://music.amazon.com/podcasts/253304b6-ad60-445b-855c-5580b3614c65/the-founder%E2%80%99s-corner DISCLAIMER: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice. Copyright © 2025.
    Show More Show Less
    36 mins
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