In this episode, we explore the evolving digital marketing landscape and why franchise businesses are experiencing diminishing returns on their ad spend.

As consumer behavior shifts, advertising costs rise, and platforms continuously update their algorithms, many brands find that their once-successful strategies are no longer delivering the same ROI.

We’ll discuss the key factors contributing to this decline and provide actionable insights to help franchise owners and marketers optimize their digital strategies, allocate budgets more effectively, and adapt to the changing marketplace.

Tune in for a data-driven discussion on how to navigate these challenges and ensure your marketing investments continue to drive meaningful results.

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Join Mary Thompson, former COO of Neighborly, as she dives into the world of leadership, franchising, and her journey to becoming CEO of BNI. Gain insights on navigating the complexities of franchise operations, the evolving landscape of leadership, and the pivotal career decisions that shape success in business. Discover why Mary Thompson's transition to CEO of BNI marks a strategic move in her career and how she continues to innovate in the franchising space.

Join Madeleine as she sits down with Restore Hyper Wellness CEO Steve Welch and Master Franchisee Andy Ayers to discuss the future of the health and wellness franchise industry. They delve into strategies for building a loyal client base, and the distinction between trendy and medically driven services, all while experiencing IV drips firsthand!