The Friday 5 | Creating a New Sequence
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The Friday 5 | Creating a New Sequence
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In this episode of The Friday 5, Bob Raynor shares the personal story behind launching Sequence Design after being laid off twice in seven months — and why recent agency consolidation news makes the timing more relevant than ever.Following Omnicom’s first earnings report after completing the IPG merger, the company doubled its projected “synergy” target to $1.5 billion, with $1 billion tied to labor reductions. More than 10,000 positions have already been eliminated, and analysts anticipate thousands more layoffs.Bob discusses:• What it feels like to be laid off in today’s agency market• How agency consolidation affects both creatives and marketers• Why holding company “synergies” often translate to team churn• The impact of instability on pharma and biotech marketing teams• Why he built Sequence Design as a nimble alternative to the traditional agency modelThis episode is for creatives navigating layoffs, marketers frustrated with agency turnover, and anyone rethinking what partnership should look like in pharma and biotech marketing.#Omnicomlayoffs
#IPGmerger
#agencyconsolidation2026
#pharmamarketing #biotech
#creativedirectorlayoffs
#agencyrestructuring
#SequenceDesign
#BobRaynor
#friday5
#theflamepodcast