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The Future IS Audio

The Future IS Audio

Written by: Josh Liston Australia
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About this listen

Theatre of the Mind is real, and great audio is where the magic starts. In this show long-time Podcaster and Pro Audio Editor Josh Liston wants to share both his love and appreciation for the audio medium (Podcasting, Audiobooks, Audio-dramas, and Voice-Over) as well as share all the lessons he's learned in his 14+ years in Podcasting that have helped him make better (and more sustainable) shows. We're here to help you make great audio programs. To be clear, we're not anti-Video Podcasting over here, we're just pro Audio-first Podcasting.JCALdigital.org (2026) Art Economics Marketing Marketing & Sales
Episodes
  • 31. Gear Doesn't NOT Matter in Podcasting - TFIA Newsletter Audio Version
    Feb 5 2026

    Get 'The Future IS Audio' Newsletter on LinkedIn: https://www.linkedin.com/pulse/gear-doesnt-matter-podcasting-josh-liston-2rx9c/

    [ Episode Recorded with the Røde Wireless Micro for iPhone ]

    ...

    Gear Doesn't NOT Matter in Podcasting:

    I'm getting pretty sick of the Podcasting Gear Shaming that I'm seeing more and more online at the moment, in particular on LinkedIn.

    If you want to have pretty things, and you can afford them, go out and get them. Just make sure you understand the following two things:

    1. Often, more expensive audio gear has a steeper learning curve than entry-level gear. You will need to spend the required time to get the most out of your equipment. ...and
    2. Quality gear should improve the fidelity of your show, but it can't guarantee the success of your show. It's just getting you in-the-game with a little more professional edge.

    The narrative that Gear Doesn't Matter and a Creator or Host having an interest or passion for gear is leading to their inevitable failure, simply pisses me off! ...and it's wrong.

    Wanting good or better gear is fine if that's how you approach your interests and passions. Sometimes the technical and the tinkering IS what people find engrossing about making things, and it's not so much about the output. If that's you, keep being you.

    3 Reasons Caring About Gear IS Worth It:

    1. It's fun! Some of us just like to tinker. We think microphones, mixers, headphones, plug-ins, (Guitars even) are interesting and awesome in and of themselves.
    2. Having decent gear from day one means that your earliest episodes will at the very least sound good, and if you do video, look good. It's a sign that people (read: former Real Estate Agents with an AI) don't really know Podcasting when they say "Gear Doesn't Matter", as they clearly don't understand that new Listeners may go back and listen from episode 1 after finding your show. I think having those episodes sound and look as good as they can, only helps you in Podcasting.
    3. Besides the improved fidelity of the output, better gear should allow for more robust recording processes and fewer issues with lost and corrupted recordings.

    Enjoy your week in Podcasting, and if you've got the cash and want that microphone or whatever, go get it.

    ....

    Email your thoughts to Josh: josh@jcaldigital.org.

    Get 'The Future IS Audio' Newsletter on LinkedIn: https://www.linkedin.com/newsletters/the-future-is-audio-7283949012901076992/

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    4 mins
  • 30. Respectful Interrogation and the Art of Great Podcast Interviewing
    Jan 27 2026

    Get 'The Future IS Audio' Newsletter on LinkedIn:https://www.linkedin.com/newsletters/the-future-is-audio-7283949012901076992/

    What gets covered in this episode:

    1. The problem with underperforming Podcast Guests, it's not what you think.
    2. Defining Respectful Interrogation in Podcasting.
    3. Focus on your Guest, not the questions list.
    4. What are spark moments in Podcast Interviews?
    5. Curiosity is the single most important factor in creating memorable and unique Podcast interviews.

    ....

    Email your thoughts to Josh: josh@jcaldigital.org.

    Get 'The Future IS Audio' Newsletter on LinkedIn: https://www.linkedin.com/newsletters/the-future-is-audio-7283949012901076992/

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    7 mins
  • 29. 3 Sources of Noise that Can Negatively Impact Your Podcast Audio
    Jan 25 2026

    3 Sources of Noise that Can Negatively Impact Your Podcast Audio:

    1. Your Printer.
    2. Your Fridge.
    3. Your Air-conditioner.

    ....

    Email the Show: josh@jcaldigital.org

    Instagram: https://www.instagram.com/SOUNDRAPPORTING

    Get 'The Future IS Audio' Newsletter for free here: https://www.linkedin.com/newsletters/the-future-is-audio-7283949012901076992/

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    5 mins
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