As 2025 comes to a close, it’s time to pause and look back. Not to summarize the year, but to harvest what truly mattered.

This was a year full of futures. Full of encounters with people who don’t wait for what’s next, but actively practice it.

We are living in a moment where the future often feels unclear, even heavy. And that’s why the real question is no longer what will happen next, but how do we create something better, starting now.

In this special Best Of episode of The Future Is HOW, I’ve curated moments from the past year that are designed to shift how you think, feel, and act when the future feels uncertain.

You’ll hear from people who practice the future in very different ways:
A Michelin-star chef.
A musician.
An illustrator.
Leaders from Apple, Canva, Stanford, and Harvard.
Experts in sleep, AI, leadership, education, and mental health.

And you’ll also hear from my wife Angela, who works with plant medicine and Reiki energy healing, reminding us that creating the future isn’t only an outward act. It begins by listening inward.

This is not a podcast about predictions.
It’s about practice.

Short moments.
Real insights.
Gentle but powerful invitations.

Because the future isn’t something we wait for.
It’s something we practice, every day.

Welcome to the Best Of The Future Is HOW.

If something resonates with you, I invite you to explore the full conversations in the individual episodes.

Where to find Frederik G. Pferdt

NextLetter:⁠⁠⁠⁠https://www.nextletter.frederikgpferdt.com ⁠⁠⁠

Book: ⁠⁠whatsnextisnowthebook.com⁠⁠ ⁠⁠⁠

⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠frederikgpferdt.com⁠

Music: Andreas Horchler

Today on The Future is How, Frederik's guest is Guy Kawasaki. In 1983, when there was no such thing as evangelism in businesses and corporations, he popularized it, while working with the Macintosh Division of Apple. He set standards beyond Apple. Today, Guy is the Chief Evangelist of Canva, the online graphics-design company from Australia. Guy is also the author of fifteen books, New York Times and Wall Street Journal bestsellers. He is a keynote speaker and host of the Remarkable People Podcast, as well as an investor.

In this episode:

• Belief in oneself is the most powerful gift.

• Evangelism is an ethos, not just a title.

• Remarkable people go through growth, grit, and grace

• It's not about how you get your job, but what you do once you're in.

• Showing up for others can have a profound impact.

• Purpose is often created through passion and experimentation.

• An open mind is essential for recognizing wisdom.

• Empowerment can come from simple acts of kindness.

• AI is a transformative force in our lives.

• The future is shaped by our choices and actions.

• A mindstate moment on evangelism

• Underrated and overrated tech-trends

Chapters:

00:00 Intro

04:38 A kick butt-moment: Frederik’s first encounter with Guy at a Steve Jobs Keynote.

07:31 Evangelism is ethos: the good news on creativity

10:15 Remarkable people: growth, grit, and grace

14:14 Steve Jobs: The remarkable Apple Universe

16:53 Inspire inspiration: Basic human skills

19:01 The embodiment of grace: Jane Goodall

21:52 The Chris Webster-story: Showing up at the chauffeur´s memorial

25:16 Finding purpose: Experiment your way forward

28:16 In love with AI?: The biggest deal in Guy´s career

30:46: Recognizing wisdom: Open and closed minds

34:23: A mindstate moment: Tangible evangelism

38:58: A quick fire round of questions

47:29: Quitting jobs: Certainty versus unchartered territory

49:29: The shit sandwich: Finding your calling

Where to find Guy Kawasaki:

Homepage: https://guykawasaki.com/

Book: Wiser Guy: https://guykawasaki.com/books/wiser-guy/

Podcast: https://guykawasaki.com/remarkable-people/

LinkedIn: https://www.linkedin.com/in/guykawasaki/

Where to Find Frederik G. Pferdt:

NextLetter: ⁠⁠⁠⁠https://www.nextletter.frederikgpferdt.com ⁠⁠⁠

Book: ⁠⁠whatsnextisnowthebook.com⁠⁠ ⁠⁠⁠

⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠frederikgpferdt.com⁠

Music: Andreas Horchler