If we truly want to shape culture, build movements, and inspire action toward a regenerative future – we have to start with what we love. This is the guiding insight from our guest, Eric Levine, co-founder of Count Us In, the organization using the power of popular culture and sport to inspire action on climate and nature.

On the eve of COP 30 in Brazil, and with the World Cup in North America coming up in 2026, Eric shares with Raphael how their Earth FC campaign is changing the game of sustainable marketing and engagement.

Whether your work is in sports, music, art, or food – Eric shares lessons from literally being in the arena to help us turn passion into action.

Tune in to learn:

• The importance of a positive vision for the future if you want to engage the “movable middle”
• How to tap into existing fan groups to unite audiences and drive systemic change
• Practical lessons from Green Football Weekend in the UK and Earth FC

Our Guest:

Eric Levine is the co-founder of Count Us In, the nonprofit developing and delivering ground breaking campaigns that harness the power of popular culture to inspire and engage mainstream society to act on climate and nature – influencing global leaders on policy and systems change.

Count Us In is backed by some of the world’s leading voices on climate, including by the architects of the historic Paris Agreement, Christiana Figueres and Tom Rivett-Carnac; UN Climate Change High-Level Champion at COP26, Nigel Topping; and an amazing group of influential voices across the different cultural sectors they work in.

Recorded during the first 100 days of the new Trump administration, Raphael speaks with Ariana Gómez, an expert in eco-anxiety, climate adaptation, and the ethics of artificial intelligence, about the collapse of the current global system, and how we as humans and leaders of brands and organizations can navigate the emerging world with our full humanity.

At a moment of unrelenting challenge and change, Ariana sees the promise of something different – a renaissance.

“For me, imagining a future is like a renaissance," says Ariana. "We are the Da Vinci's of that new renaissance. We get to invent and reinvent and redesign everything.”

But first, she argues that business leaders and brands must create space for grief, curiosity, connection, and community. Because our emotional well-being and the well-being of the world around us will always be interconnected.

Tune in to learn:

• How historical moments of collapse provide a roadmap for resilience
• Lessons from Joanna Macy's 'Work That Reconnects' and the spiral methodology
• How to imagine a future of community and symbiotic relationships with nature

Our Guest:

Ariana Gómez is an expert in eco-anxiety, climate adaptation, and navigating the new frontiers of artificial intelligence. She is the Founder and CEO of Technology for Impact, a global community of individuals, entrepreneurs, corporations, academia, government and private organizations focused on creating value and generating positive social, environmental, economic and political impact through exponential technology.

You can learn more about her work at technologyforimpact.com.

For BBMG's latest research on how Gen Z's eco-anxiety is leading to disengagement with sustainable brands, look out for our new report: From Anxiety to Agency: Five Ways Sustainable Brands Can Win Back Gen Z

In the five years since we launched The Future We Want podcast, the speed and scale of the challenges we’re facing are only growing – and the backlash to the progress that was made is causing many to retreat, resist and reset.

In this new season, we’re asking: what if we imagine the renaissance?

What if we face the reality of climate change and the retreat from freedom, justice and democracy with brutal honesty, bravery and love? What if we welcome the hard questions and imagine together how to carry the remnants of what matters most to us now into a future we want to be part of?

As ever, we’ll be speaking with visionary thinkers, valued partners and beloved friends who bring new perspectives about the world we’re living in and give us hope for what might come next.

Welcome to The Future We Want, from BBMG.