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In this week’s podcast episode, we’re discussing topics such as an Instagram Messaging update, the importance of public speaking within the marketing space, as well as the risks of User-Generated Content (UGC) and brand perception.

With special guest Kathryn Strachan, International Keynote Speaker, Author, and Podcast Host, as well as Nikki & Lottie from the Giraffe Social team.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

In many B2B sectors, marketing has always been treated as a cost rather than a commercial driver, and the businesses that change that thinking are the ones that start pulling ahead.

In this episode of Social In 10, we're joined by Alastair Patrick, Founder of Aluxai, to explore what it really takes to build a marketing function from first principles in sectors where marketing has historically been undervalued.

Alastair shares how businesses can move from relying on relationships and reputation to building a structured, full-funnel demand engine, the diagnostic questions he asks when stepping into an undermarketed sector to uncover the biggest commercial opportunities, and how founder-led businesses can introduce senior-level marketing thinking without creating unnecessary complexity or overhead.

You can find Alastair online via the links below:

Website: aluxai.co.uk
LinkedIn: linkedin.com/in/alastairpatrick1

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

Great content doesn't happen by accident, it's built with clear intent, structured around the customer journey, and measured against what actually matters.

In this episode of Social In 10, we're joined by Catherine Jakob, Creative Manager at Giraffe Social, to talk about building content strategies that go beyond engagement and drive real, measurable conversions. Catherine shares how to intentionally structure content to support every stage of the customer journey, the processes marketers can use to define clear intent behind every piece of content they create, and how to evaluate performance in a way that reveals genuine impact — not just short-term attention.

If you've ever felt like your content is busy but not effective, this episode will give you the framework to change that.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!