Episode 10 of The Consistency Club Podcast explores why so many runners and fitness enthusiasts struggle to feel satisfied with their progress, even when they’re achieving things they once thought were impossible.

Adam talks about the tendency to constantly move the goalposts, how social media fuels comparison, and why many people spend so much time chasing the next milestone that they forget to appreciate how far they’ve already come.

Using personal experiences, client stories and relatable analogies, this episode covers:

• Why achieving goals doesn’t always create lasting satisfaction
• The danger of constantly moving the goalposts
• How social media fuels comparison and dissatisfaction
• Why the journey matters more than the finish line
• The importance of recognising progress beyond pace and weight loss
• How running teaches patience and long-term thinking
• Why enjoyment is critical for consistency
• The difference between pursuing improvement and chasing perfection
• How fitness gradually changes identity and self-belief
• Why looking backwards occasionally can be just as valuable as looking forwards

This episode is a reminder that while ambition and goals are important, it’s equally important to acknowledge your progress and appreciate the person you’re becoming along the way.