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The Google Ads Podcast

The Google Ads Podcast

Written by: Solutions 8
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The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google AdsCopyright 2026 Solutions 8 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How to Get Conversions with Effective Ad Copy (Winning Words)
    Feb 3 2026

    Discover how to drastically improve your paid social and Google Ads copy with these seven actionable tips for incredible conversion copywriting. Learn the significance of using the right words to create relevance, specificity over fluff, addressing objections, and creating clear call-to-actions. Additionally, explore how microcopy can alleviate fears and contrast phrases can bring clarity and comfort. Implement these strategies and improve your ad campaigns today!

    💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/


    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


    🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

    --------------------------------------------------


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/


    00:00 Introduction to Conversion Copywriting

    00:39 Tip 1: Lead with the Buyer's Job

    03:16 Tip 2: Use Specifics and Data

    05:40 Tip 3: Address Objections and Pain Points

    08:19 Tip 4: You + Outcome + When Formula

    10:08 Tip 5: Result-Oriented CTAs

    11:51 Tip 6: Effective Microcopy

    14:22 Tip 7: Use Contrast Phrases

    16:13 Conclusion and Final Tips


    #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

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    19 mins
  • Mastering Conversion Rate Optimization for Lead Generation
    Jan 26 2026

    In this video, learn crucial strategies to enhance lead generation through paid ads. Discover why lead volume often plateaus despite decent traffic and how to correct it by focusing on post-click experience and message match. Understand the importance of clear, fast-loading landing pages that are mobile-friendly and how to use creative effectively to attract qualified leads. Learn to optimize the conversion step itself by reducing form friction and implementing trust signals like reviews and testimonials. Finally, find out how to analyze and refine your approach using behavioral data to identify and fix bottlenecks in your lead generation process. If you're struggling with lead conversion rates, this video is for you.

    💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/


    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


    🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

    --------------------------------------------------

    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/


    1. 00:00 Why Are We Not Getting Leads?
    2. 00:35 Optimizing Post-Click Experience
    3. 01:16 Crafting Effective Creative
    4. 01:54 Streamlining the Conversion Step
    5. 03:09 Building Trust with Social Proof
    6. 04:15 Analyzing and Improving Performance
    7. 04:49 Next Steps for Leads Help

    #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

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    7 mins
  • Maximize E-commerce Conversions: Techniques for Post-Click Ad Success
    Jan 21 2026

    In this video, we explore why many e-commerce ads fail not due to poor advertising but because of post-click issues. Discover how mobile usability, creative alignment, streamlined checkout processes, and trust signals can drastically improve your conversion rates. Learn actionable tips like ensuring your landing page matches your ad, featuring relevant creatives, simplifying checkout, and using behavior data to identify leakage points. Watch to understand how to turn clicks into sales effectively.

    💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


    🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

    --------------------------------------------------


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/


    1. 00:00 Why Some E-commerce Ads Fail
    2. 00:47 Ensuring Message Match and Usability
    3. 01:52 Creative: Attracting the Right Audience
    4. 03:07 Simplifying the Purchase Process
    5. 03:46 Enhancing Credibility and Retargeting
    6. 04:51 Analyzing and Iterating for Better Performance
    7. 05:25 Steps to Improve Conversion Rates


    #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

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    7 mins
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