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The Grateful Brand

The Grateful Brand

Written by: Sarah Frances Perez
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About this listen

Welcome to The Grateful Brand Podcast where we delve into the transformative power of gratitude in entrepreneurship. Join me, Sarah Frances, as I sit down with visionary business owners who have integrated gratitude into the very fabric of their brands. From small startups to industry giants, we explore how expressing gratitude fosters authentic connections with customers, employees, and the community at large. Tune in as we uncover actionable insights and inspiring stories that showcase the profound impact of gratitude on business success. Whether you're a seasoned entrepreneur or just starting out, get ready to discover how gratitude can elevate your brand and your bottom line.

Sarah Frances Brand Co. 2024
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Focus, Faith, and Film: Winning the Mental Battle Behind the Camera with Luis Sanchez
    May 14 2025

    In this powerful episode, we sit down with filmmaker and creative entrepreneur Luis Sanchez, who shares his inspiring journey from a music career to a thriving life in cinematography and storytelling. This conversation dives deep into overcoming limiting beliefs, building trust, and finding purpose through faith, family, and creativity.

    Luis opens up about what it really took to shift careers and take a leap into entrepreneurship—facing fear, burnout, and uncertainty along the way. He explains how reframing limiting beliefs changed not only the trajectory of his career, but also impacted his family for generations to come.

    You’ll hear firsthand how faith, community, and personal growth helped him stay grounded through the pressures of building a business while raising a family. From capturing local stories in Middle Georgia to launching a unique film project that explores deep human themes, Lewis reminds us that trusting the process is a daily decision.

    If you’re a creative, entrepreneur, or anyone navigating a transition, this episode will encourage you to stay consistent, push past fear, and recognize your worth beyond performance.

    🔑 Key Takeaways:

    • Lewis transitioned from music to filmmaking through grit, vision, and faith.
    • Entrepreneurship is a leap that requires courage, trust, and patience.
    • Limiting beliefs can hold generations back—changing your mindset changes your legacy.
    • Creativity often returns when you reconnect with your “why.”
    • Building community and strong networks has opened doors in his career.
    • Family is central to both his work and motivation.
    • Burnout is real—but so is the power of rest and reflection.
    • Trusting others and learning to delegate has been key to growth.
    • His upcoming film project explores themes of faith, struggle, and healing.

    💡 Notable Quotes:

    • “Everything is going to take a process.”
    • “I work best under pressure.”
    • “I want to build bridges and help people.”

    📍 Chapters:

    00:00 – Introduction and Meeting Lewis

    05:18 – From Musician to Filmmaker

    08:35 – Taking the Leap and Trusting the Process

    13:14 – Choosing Middle Georgia and Slowing Down

    17:29 – Creativity, Procrastination, and Finding Motivation

    23:46 – Overcoming Trust Issues and Enjoying the Moment

    27:16 – Balancing Family and Business

    30:28 – The Joy of Seeing Creativity in the Next Generation

    32:20 – Reflecting on the Past and Shaping the Future

    36:34 – Stay Focused, Consistent, and Believe in Yourself

    CONTACT LUIS:

    https://www.facebook.com/profile.php?id=61560561990962

    https://www.instagram.com/famjammers/

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    46 mins
  • Building Community, One Cup at a Time: Lessons from Little Light Coffee Co.
    Jan 27 2025

    In this episode of The Grateful Brand podcast, host Sarah Frances sits down with Sophia Smith, the inspiring founder of Little Light Coffee Co. and Milspo Walk, to explore her journey from corporate life to entrepreneurship. Sophia shares how her love for coffee and community-building drove her to leave a stable career and start something of her own.

    Together, Sarah Frances and Sophia dive into the unique challenges of launching a business as a military spouse and the importance of resilience, hustle, and a strong support system. They discuss the power of fostering creativity in the workplace, lessons learned from leadership, and the value of creating a community-focused business.

    This conversation is packed with insights on building trust within a team, navigating corporate culture while pursuing personal goals, and setting a positive example for future generations. Whether you’re an entrepreneur, a leader, or someone striving to create meaningful connections, this episode will leave you inspired and ready to take the next step toward your goals.

    Key Takeaways:

    • Sophia’s journey from corporate life to entrepreneurship shows the importance of passion and persistence.
    • Building community is essential to business success, both with customers and within your team.
    • Milspo Walk was created to support military spouses and foster resilience.
    • Leadership requires honesty, directness, and the ability to take responsibility for both successes and failures.
    • Employees can become lifelong brand ambassadors when you foster a supportive environment.
    • Empowering creativity in the workplace can lead to better outcomes and employee satisfaction.
    • Networking and personal development are essential for growth, both in business and life.
    • “You can quit a business, but not on a bad day.”

    Episode Highlights:

    • Sophia’s Leap into Entrepreneurship: How she transitioned from a corporate career to creating Little Light Coffee Co..
    • Milspo Walk: Sophia’s initiative to support and empower military spouses.
    • Building a Team Culture: The significance of trust, community, and fostering pride in your work.
    • Lessons from Leadership: The importance of being honest, supporting creativity, and setting an example.
    • The Power of Branding: How storytelling can create meaningful connections with customers.

    Memorable Quotes:

    • “You have to build that trust.”
    • “You can quit a business, but not on a bad day.”
    • “Creating a community, not just a job, is what makes a business truly thrive.”

    Discover more about Sophia’s work and shop at Little Light Coffee Co..

    More info on Milspo Walk

    For more resources on strategic branding and web design visit Sarah Frances Brand Co..

    Join us for this inspiring conversation and learn how to build a business and a community that truly makes an impact!

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    1 hr and 7 mins
  • The Power of Obsession & Focus with Veteran, Pilot, and Best Selling Author T.R. Matson
    Dec 10 2024

    In this episode of The Grateful Brand, we’re joined by T.R. Matson, a military veteran, author, and advocate for gratitude and resilience. T.R. shares his unique perspectives on overcoming challenges, creating meaningful stories, and balancing the demands of family, work, and personal growth.

    T.R. dives deep into his experiences in the military, emphasizing the importance of the E2 community and the often-overlooked role of support aircraft in aviation. He reflects on his journey as an author, detailing his writing process and the dedication he puts into crafting impactful books that respect his readers’ time.

    We also explore the concepts of obsession and focus—how immersing yourself in a goal can help you form habits and achieve success. T.R. discusses the value of surrounding yourself with a trusted inner circle and the importance of letting go of people who don’t support your growth.

    Key Takeaways:

    Resilience is Key: Never give up and always get back up, no matter the challenges.

    Meaningful Work Matters: Dedicate yourself to creating impactful stories that value readers’ time.

    Gratitude and Overcoming Obstacles: Recognize life’s challenges as opportunities for growth.

    The E2 Community’s Role: Highlighting the critical support roles in aviation.

    Obsession Fuels Success: Focus and obsession are essential for building habits and achieving goals.

    Your Inner Circle: Keep trusted individuals close and let go of those who hinder your growth.

    Chapters:

    • 00:00 Introduction and Background
    • 02:52 Writing Process and Shifting Storylines
    • 09:32 Balancing Family, Work, and Writing
    • 11:19 Gratitude for Life and Overcoming Obstacles
    • 20:51 The Importance of the E2 Community
    • 28:29 The Need for Obsession and Focus
    • 56:23 A Book Recommendation for a Different Perspective

    Sound Bites: 🗨️ "You have to become obsessed if you're going to be successful in any portion of your goals." 🗨️ "I think my humble roots go back to being an E2 guy, working with a crew and understanding the role we had." 🗨️ "I don't want to turn into that. I would rather have a few books out there in my whole life that are great."

    Connect with T.R. Matson: 🌐 Visit T.R. Matson’s website to learn more about him and his work: www.trmatson.com 📚 Books by T.R. Matson: Purchase his impactful and inspiring books directly on his website.

    Book Recommendation: T.R. suggests reading C.W. Lemoyne's books for a refreshing perspective and a much-needed distraction.

    Tune in for an inspiring conversation that highlights resilience, gratitude, and the power of meaningful work. Don't forget to subscribe and leave a review! ⭐

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    1 hr and 5 mins
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