In this episode of the Grind It Up Podcast, we sit down with Derrick Marquis Johnson (Derrick4Real), the visionary entrepreneur and mastermind behind the SUPA Unit booking agency. Derrick breaks down his pivotal role as the business engine for legendary Louisiana artists like Webbie and Boosie Badass, sharing how he navigated the industry from the MySpace era to founding the first national black-owned distribution company. He provides a masterclass on the importance of building a corporate structure, managing family dynamics in music, and choosing an asset-driven mindset over ego.
Derrick also opens up about his upcoming bucket-list album project, his new business ventures including Crown Marquis Vodka and Chronic Lifestyle Magazine, and the reality of life on the road managing superstar health and safety. From his take on the Glorilla situation to the need for more entertainment lawyers in the South, this conversation is packed with gems for any aspiring artist or entrepreneur.
TIMESTAMPS:
00:02:15 - Building an Independent Music Empire with Webbie
00:07:26 - The Machine Behind the Music
00:11:44 - Leading by Example
00:13:25 - Protecting Your Wealth
00:15:27 - Webbie’s Brother Reveals the Secret to Boosie Badazz & Savage Life’s Success
00:21:25 - Why Paperwork is Everything in the Music Industry
00:23:07 - Why Artists Need a Business Plan
00:27:01 - How Derrick Built a Liquor Empire with Boosie & Webby
00:35:54 - How Hurricane Katrina Transformed Baton Rouge
00:39:30 - Baton Rouge Street Style Secrets
00:42:33 - Managing Health and Stress in the Music Industry
00:45:54 - Business vs. The Streets
00:53:30 - How Rappers Should Handle Family Business
01:01:36 - Living Without Regret
01:08:01 - How to Master Networking
01:13:26 - Why Artists Should Book Their Own Shows
01:16:49 - Why I Want to Produce for 8Ball & MJG
01:20:41 - Authentic Louisiana Soul Food Secrets
01:26:48 - Inside the Baton Rouge Rap Scene
01:31:00 - 50 Cent’s Marketing Tactics
01:36:52 - From the Streets to Success
01:44:33 - Robbed At Gunpoint
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