The Group Mind
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The Group Mind
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About this listen
In The Group Mind, McDougall explains how individual initiative can shape and steer the collective mindset. While groups develop shared beliefs and emotions, influential individuals—like leaders or visionaries—can introduce new ideas or stir latent desires within the group. By aligning with the group’s values or needs, these individuals can mobilize collective action and shift the group’s direction. Thus, individual actions don’t just conform to the group mind; they actively shape and evolve it, highlighting the dynamic interplay within collective psychology.
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