Have you ever started a blog post full of energy… only to abandon it halfway through?

If that sounds familiar, this episode is for you.

We’re not talking about laziness, discipline or “needing to try harder.” We’re talking about what really happens in the middle of a blog post - the moment where doubt creeps in, decisions multiply, and suddenly it feels easier to step away than to finish.

In this episode, I explore:

1. Why having lots of ideas isn’t the same as finishing
2. What the “middle wobble” actually is
3. How thoughtful therapists can accidentally make blogging harder than it needs to be
4. Why confidence tends to grow after you finish, not before

If you’ve got half-written drafts waiting for you, this one might feel uncomfortably familiar.

Framework First – support to help you finish what you start

Buy me a coffee – if you found this helpful

There’s a lot of pressure to be visible all the time.

Post more. Show up more. Keep going.

But what if the marketing that actually works for you doesn’t need you to be constantly ‘on’?

In this episode, I’m talking about a steadier way to get found. The kind that keeps working long after you’ve finished writing.

If you’ve ever wondered whether there’s a calmer way to build your practice — this one’s worth a listen.

You don’t need to be everywhere.

You need to be recognised.

Check out The Framework First Blogging Method

Free and paid resources

If you found this useful and fancy fuelling the next episode, you can buy me a coffee here buymeacoffee.com/janetravis

With Chloe Foster – Email Counselling Academy

Do you think counselling has to mean sitting face-to-face (or screen-to-screen) with a client?

Well, in this episode, I’m joined by Chloe Foster, founder of the Email Counselling Academy, who shares why working by email might be the flexible, powerful alternative you didn’t know you needed.

Whether you're looking for a way to work around family life, want to support clients who open up better in writing, or you're just curious about doing therapy differently — this conversation will get you thinking.

In this episode, you’ll hear:

1. Why email counselling can be a lifeline for anxious or private clients
2. How it gives counsellors more flexibility (and fewer no-shows)
3. What actually happens in an email counselling exchange
4. Whether this style of working could suit your practice — and personality

🎧 Hit play to explore whether this quietly powerful format could be the perfect fit for you — and your clients.

Chloe Foster (they/them) is the founder and principal tutor at Email Counselling Academy (ECA). They also have a private practice called Sussex Rainbow Counselling, founded in 2016, where they offer email counselling as well as video and phone counselling to clients.

With a first-class degree in Education, Chloe loves teaching and training. Over their counselling career they’ve trained hundreds of counsellors to become more confident working with LGBTQ+ clients through their work with the National Counselling and Psychotherapy Society (NCPS), Onlinevents, The Counselling Tutor, and several universities/colleges and counselling charities.

Today, having worked as an email counsellor since 2018, Chloe enjoys sharing the skills they’ve honed with fellow counsellors through their specialist training courses in email counselling at ECA which are mapped to BACP competences for OPT and have been awarded quality check status with the NCPS.

Find her E-book — Email Counselling — An introduction for Counsellors:

You can get 30% discount using the code JANE26 (valid until 30 April 2026)

Also, my sincere apologies to Chloe for any mistakes I made with their pronouns in the recording