In this powerful Season 3 episode, Luba welcomes Erika Sinner Inc. 5000 founder (2x!), Chief Empathy Officer, author of Pets Are Family, and the visionary behind Tiny Superheroes, an organization transforming hospital culture for children facing serious illnesses.

Erika's story is one of resilience, empathy, and purpose. Growing up with food stamps, an absent father, and instability, she learned early what it meant to crave safety—and that drive shaped everything she's built. From 14-hour days and 22 straight weeks of travel to prove her business concept, to building Directorie into a thriving life science marketing agency, Erika has proven you can have high performance AND deep care.

But this conversation goes beyond business. Erika shares the heartbreak of losing her dog Kingston to heart cancer and how that loss sparked her mission to normalize pet bereavement leave. She talks about Tiny Superheroes, an organization giving kids capes and transforming their medical journeys into superhero missions.

In this episode, Erika shares:

• Growing up with instability and how it shaped her core value: safety
• The moment her dad said, "I have a new family now"
• Working her way up from marketing associate to pharmaceutical leader
• Why she calls herself Chief Empathy Officer (empathy is strategic, not soft)
• Losing Kingston and why "it's just a dog" is never okay
• How Tiny Superheroes transforms hospital culture
• Why kids in capes feel powerful instead of broken
• Her advice: "You don't need anyone's permission. You are in the driver's seat."

"I didn't have the parents I needed. So I became the leader I wish I had."

Whether you're building a business, leading a team, or navigating loss, this episode will remind you that empathy is your superpower. And you don't need permission to chase your dreams.

📲 Connect with Erika Sinner: Instagram (Personal): @erika_sinner Instagram (Directorie): @directorie_ Instagram (Tiny Superheroes): @tinysuperheroes Instagram (Her Dogs): @crazy4pei LinkedIn: Erika Sinner Website: erikasinner.org Book: Pets Are Family

🎙️ Season 3 is here subscribe now!

📲 Follow us: @thegrowthlabpodcast on Instagram & TikTok

Welcome to Season 3 of The Growth Lab Podcast! In this premiere solo episode, Luba shares the raw, real origin story of Kidology from driving her car to daycares as a solo mobile therapist to building a multi-location, Inc. 5000-recognized pediatric therapy empire.

This episode is about being the heartbeat of your clinic greeting clients, jumping in when someone calls out, noticing what others miss, and leading by example every single day.

In this episode, Luba shares:

• How she went from 6-12 kids a day in her car to opening her first tiny 2-room clinic
• The moment a mom said, "You don't just run this place you ARE this place"
• Why visibility isn't ego it's culture, trust, and growth
• The front desk situation that taught her to model solutions, not just policies
• How noticing a child's gait led to adding another service and deepening trust
• Why being community-facing drives referrals and loyalty
• The transition from founder to CEO without losing what made your brand powerful

"If you want your team to treat clients with warmth, consistency, and excellence they need to see YOU doing that."

Whether you're a solo practitioner, clinic owner, or entrepreneur building a service-based business, this episode will remind you: You are the brand. Your visibility builds trust. And trust builds growth.

Are you the face of your business? What would change if you showed up as the heartbeat, not just another team member?

Follow us: @thegrowthlabpodcast on Instagram & TikTok

Connect with Luba: Instagram: @thekidologyqueen LinkedIn: linkedin.com/in/lubapatlakh

Season 3 is here, subscribe now!

In the Season 2 finale of The Growth Lab Podcast, Luba sits down with Jennifer Esperante—the "Cha-Cha Queen" who has spent the last 24 years spreading hope, optimism, and empowerment as a wellness coach, business coach, keynote speaker, and author.

Jennifer's journey is extraordinary: Miss Sonoma County 1992, Miss San Francisco 1993, producer of pregame and halftime shows for the San Francisco 49ers and Jeep Eagle Aloha Bowl, psychology degree holder, and author of multiple books including Winning with the Right Attitude, Teen Power, and Chocolate for a Women's Spirit.

But beyond the accolades, Jennifer has built a global coaching practice teaching thousands of people around the world about nutrition, healthy habits, mindset mastery, and entrepreneurship. Her secret? The right attitude changes everything.

In this episode, you'll hear:

• How Jennifer went from pageant queen to empowering entrepreneurs worldwide
• The mindset shifts that have sustained her 24-year coaching career
• Why attitude is the foundation of success in business and life
• How to build healthy habits that fuel long-term growth
• The power of optimism in entrepreneurship (even when things get hard)
• What it takes to stay grounded while empowering thousands

Whether you're building a business, coaching others, or simply trying to show up with the right energy every day, Jennifer's story will remind you that how you think shapes how you win.

This is the perfect way to close out Season 2—with hope, optimism, and a reminder that the right attitude can take you anywhere.

🎙️ Subscribe for Season 3 launching in January 2025!

Follow The Growth Lab: Instagram: @thegrowthlabpodcast TikTok: @thegrowthlabpodcast Website: linktr.ee/growthlabpodcast

Connect with Jennifer Esperante:

https://www.facebook.com/jennifer.esperante24/

https://www.instagram.com/24fitchick/?hl=en