Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

👉 https://bit.ly/hexfile-go-assessment

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How can using AI to improve security systems and better understand customer needs help your business thrive, and why is it important to combine cutting-edge technology with deep industry experience to stay competitive in the changing energy security space?

In Episode 17 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Annie McIntyre, Chief Security Officer at EverLine - Energy's Technical Stack, a leading energy security firm. Annie shares her journey from working on the Human Genome Project to founding her company, which focuses on operational technology (OT) and energy security. She discusses how regulatory changes and emerging threats have shaped EverLine's growth and the energy security landscape. Annie also talks about the challenges of building trust in the industry, integrating AI for marketing and sales, and the importance of offering tailored solutions to clients. She highlights the role of innovation and strong relationships in driving the future of energy security.

With a strong background in energy security, Annie McIntyre shares how EverLine is helping companies protect their critical infrastructure. She explains how the company uses a mix of cybersecurity, physical security, and operational technology to reduce risks and improve safety. Annie highlights the importance of building trust with clients and providing tailored solutions to meet their unique needs. She also discusses how AI is being used to improve business development and marketing efforts, helping EverLine reach the right customers more effectively. Her approach shows how innovation and strong relationships are key to success in the ever-evolving energy security space.

In this episode, expect to learn:

-How Annie’s background in military and defense shaped her approach to energy security

-Why trust and strong relationships are crucial for success in the energy sector

-How EverLine uses a mix of cybersecurity, physical security, and operational technology to protect assets

-The role of AI in improving marketing, sales, and business development at EverLine

-How innovation and a tailored approach help EverLine stay ahead in the evolving energy security landscape

Timestamps:

[00:00] - Teaser

[00:54] - Introduction of podcast & guest Annie McIntyre

[01:57] - Annie’s background and journey into energy security

[03:27] - Early challenges in the energy security industry

[06:50] - The role of cybersecurity, OT, and physical security in energy

[10:24] - Why building trust is key in energy security

[16:02] - Scaling EverLine: Merging smaller companies into one

[20:28] - The Transition to Digital Marketing and Online Engagement

[31:12] - Using AI to improve energy security systems

[33:08] - Navigating Talent Recruitment and Retention in a Competitive Market

[36:51] - Building a Culture of Trust and Collaboration Across Teams

[39:37] -...

Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

👉 https://bit.ly/hexfile-go-assessment

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How can using AI to scale mini grids, improve customer demand, and lower costs help energy companies grow, and why is blending digital tools with local knowledge key to success in markets like India and Sub-Saharan Africa?

In Episode 16 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with William Brent, Chief Marketing Officer at Husk Power & Advisor at Fria Frio, TUM SEED Center, Foodstead and Co-Owner of marketing + communications. William shares how Husk Power evolved from a mini grid startup in India to a leading distributed energy platform serving the Global South. He explains the challenges of scaling energy access in remote markets, from infrastructure and regulation to customer demand and financing. William also talks about building a digital-first marketing strategy, using local engagement in Africa and e-commerce in India. He highlights the role of AI, data, and branding in driving growth, and discusses Husk’s ambitious plan to build 2 gigawatts of assets by 2030.

Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

👉 https://bit.ly/hexfile-go-assessment

__________________________________________

How can using AI to build smarter outreach systems and personalize client engagement help your business grow, and why is it important to blend new technology with real-world experience to stay ahead in a fast-moving market?

In Episode 15 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Alberto A Bernardoni, Strategic Growth Partner at HexaGroup, Capital Raising & Digital Marketing Partner at ABC Diamond Properties. Alberto shares his journey from launching a dessert delivery business at age 14 to writing a book on teen entrepreneurship and joining Hexa Group. He explains how his background in marketing and passion for AI shape his work, from building outreach systems to using AI for customer discovery. Alberto also talks about creating personalized messaging, improving client relationships, and helping build HexaGroup’s demand generation engine. He offers a fresh look at the future of energy marketing driven by trust, innovation, and AI.

With a strong background in entrepreneurship and AI, Alberto A Bernardoni shares how AI is changing the way companies grow and connect with clients. He explains how AI can improve outreach, create personalized messages, and help teams find the right customers faster. Alberto highlights the value of combining AI tools with human insight to build trust and boost results. He also talks about using AI to support business development, improve sales systems, and deliver more value to clients. His approach shows how new ideas and smart tools can help companies move faster and succeed in a competitive market.

In this episode, expect to learn:

- How early business lessons shaped Alberto’s approach to marketing and sales

- Why AI-powered outreach can create stronger client relationships

- How personalized messaging improves response rates and builds trust

- What makes HexaGroup a strong place for innovation and collaboration

- Why combining human experience with AI leads to faster and better results

📘 Start your journey with Alberto A Bernardoni’s book “Teen B.O.S.S” – the go-to guide for young entrepreneurs.

👉 Visit: https://a.co/d/0TgWLUP

Timestamps:

[00:00] - Teaser

[00:54] - Introduction of podcast & guest Alberto A Bernardoni

[01:42] - From dessert delivery to marketing agency at 14

[02:43] - Writing Teen Boss: Teaching youth business skills

[03:31] - Learning sales through early entrepreneurship

[04:30] - Applying an entrepreneurial mindset at HexaGroup

[05:41] - Building AI-driven client outreach systems

[09:19] - Personalizing demand gen with real-time insights

[13:48] - Experimenting with ideas in a collaborative culture

[14:49] - What’s next: AI projects and mentoring others

Follow our Guest Alberto A Bernardoni on:

- LinkedIn: