Search isn’t what it used to be. AI-powered tools like ChatGPT, Gemini, and Perplexity are changing the game — and local businesses that don’t adapt will be invisible. In this episode, we reveal how HVAC and home service companies can future-proof their visibility by optimizing for AI engines, not just Google. Discover how your content, reviews, and local signals feed into AI search results — and how to stay ahead of your competition.

This is such a quick way to get results for our customers, we recommend it before anything else. If you are not actively leveraging your Google Business Profile to generate business, you need to be. It works.

How do I get customers for my HVAC business is a popular search on Google. That's because it's not easy in a crowded market, and with search engines not really telling you how to get ranked. This video goes step by step through how you get ranked and answers the question, how do I get customers for my HVAC business.

Here are the key things to optimize on your site: 1) Find the right keywords 2) Negative keywords 3) Meta Title 4) Meta Description 5) Meta Keywords 6) URL: Domain Name 7) URL: Folder name 8) URL: Page name 9) URL: Link anchor text 10) Images: Image Alt Text 11) Images: Image Title 12) Images: Filename 13) Images: Metadata 14) Content: Introduction 15) Content: Main content 16) Content: Summary 17) Content: Intent 18) Content: Length 19) Header Tags: H1 20) Header Tags: H2-H6