Sustainability is not an initiative you bolt on. It is the ultimate time management question: what you do today either builds a resilient business or kicks debt to the next quarter, the next leader, or the next generation.

In this conversation, host Michael Cupps talks with William Pleasant, Chief Solutions Officer at Bridge House Advisors, who helps companies turn sustainability from compliance theater into competitive advantage. William spent 17 years in big corporate before dedicating himself to helping middle-market companies solve real problems.

They discuss why investors and customers are forcing change whether you are ready or not, what separates companies that genuinely transform from those just checking boxes, the early habits organizations need to embed sustainability into culture, and how to balance short-term business pressures with long-term thinking. Whether you run a company or just want to understand how business decisions compound over time, this conversation connects sustainability to the habits and values that drive lasting success.

Connect with William at bridgehouseadvisors.com

This Show is sponsored by TimeBandit.io

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How do you decide what matters most when everything feels urgent? In this episode, producer Florencia Llosas flips the script and interviews host Michael Cupps about the foundation of effective habit building: your personal hierarchy of values.

Michael explains why most people fail at building habits because they skip the critical first step of defining their values. Not political talking points, but the deeply personal anchors that should guide every decision. They discuss identifying your real values, managing distractions and dopamine-driven behaviors, using the Time Bandit priority matrix, and why "tomorrow is more important than yesterday."

This conversation gives you the framework to stop reacting to life and start designing it with intention.

Visit timebandit.io for the app, training, and book.

This Show is sponsored by TimeBandit.io

Check out our Live Show Events here: The Habit Architect Live Show

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For those of you who can't believe it's almost Christmas already, let's go back to the end of October with this episode. AI promises to make life easier, but what happens when these tools actually hijack our habits instead? In this conversation, host Michael Cupps talks with Cortnie Abercrombie, author of "What You Don't Know" and founder of AITruth.org

They discuss why 90% of AI problems trace back to data, how algorithms reflect human biases, the difference between productivity monitoring and toxic surveillance, and what the new Texas Responsible AI Governance Act means for businesses. Whether you use AI for scheduling, hiring, or productivity, this conversation will help you understand what is really happening behind the interface and how to use AI responsibly.

This Show is sponsored by TimeBandit.io

Check out our Live Show Events here: The Habit Architect Live Show

Subscribe to our Newsletter: The Habit Architect Newsletter