The Half A$$ Hustler® cover art

The Half A$$ Hustler®

The Half A$$ Hustler®

Written by: Rebeca Lima
Listen for free

About this listen

Half A$$ Hustler® is the podcast for entrepreneurs who are done doing business the hard way. I’m your host, Rebeca Lima - business, money, and mindset coach - and I’m here to help you break the “work hard to make money” conditioning without sacrificing results.

Inside, we talk simple marketing that actually sells, the money wiring behind your decisions, and the mindset shifts that make six, multi-six, and even seven figures feel inevitable - without building a life you secretly want to escape.

If you’re over cookie-cutter strategies, overthinking, and hustle culture… and you’re ready to build a business that fits your life - you’re in the right place.

2025 Rebeca Lima Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Funnels Don’t Scale You - Ecosystems Do (Here’s the Difference)

    Funnels Don’t Scale You - Ecosystems Do (Here’s the Difference)
    Feb 17 2026

    Everyone’s obsessed with building “the perfect funnel”… and then wonders why sales feel inconsistent. In this episode of Half A$$ Hustler®, I break down the real difference between a funnel and a money-making ecosystem - and why an ecosystem creates steadier sales with way less pressure. You’ll learn what to build first, how to connect your offers so people naturally buy the next thing, and how to stop relying on one launch (or one product) to carry your whole business.
    Show More Show Less
    15 mins
  • Pricing That Sells: How to Set Rates Your Money Wiring Can Hold

    Pricing That Sells: How to Set Rates Your Money Wiring Can Hold
    Feb 10 2026

    Pricing your services shouldn’t feel like a personality test. In this episode, I break down how to set prices based on the result you create, your delivery model, and the capacity you actually have - so you stop undercharging, discounting, and second-guessing. You’ll learn simple pricing structures, how to package your offer, and what to say when someone has pricing objections.
    Show More Show Less
    15 mins
  • How to stop the feast and famine in business

    How to stop the feast and famine in business
    Feb 3 2026

    Feast-and-famine in business isn’t a strategy problem - it’s a hustle-and-hide cycle. Learn how to reset your baseline and build consistent momentum.
    Show More Show Less
    15 mins
No reviews yet