In this episode, I explore how we can protect ourselves in a food environment that’s designed to overwhelm us. I talk about why eating well can feel so hard - not because we lack willpower, but because we’re living in a system that constantly cues us to eat and rarely gives our brains a break.

I’ll share practical, psychology-based strategies to reduce your exposure to food triggers, set up helpful defaults for when you’re tired or stressed, and support your mental health so you’re not relying on willpower alone.

If you’ve ever felt like you’re failing when it comes to making food choices this episode is for you.

If you'd like to work with me on a 1-1 basis, visit headfirst.ie or drop me an email at joe@headfirst.ie.

After a 3-year break, I'm back and diving into one of the most misunderstood topics in psychology and nutrition: control over food.

In this episode, I unpack why so many of us feel out of control with our eating, and why that has much more to do with our food environment than with willpower. From the structure of the brain to the layout of your local Tesco, I break down how our behaviour around food is driven by powerful, automatic processes evolved to keep us alive.

If you've ever felt shame around your eating habits, or told yourself “I should just try harder,” this episode is for you.

For any professional enquiries contact joe@headfirst.ie

Take care.

In this podcast, I explore the reasons why people might make excuses or come up with reasons not to engage in health behaviours.

Of course, people's reasons are valid, however we sometimes try and poke holes in the reasons. I wanted to dive into some of the deeper reasons why someone may, consciously or subconsciously, come up with a reason not to engage in a health behaviour.

IG: @headfirst0

Website: www.headfirst.ie

Podcast: The Head First Podcast