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The Health Marketing Daily

The Health Marketing Daily

Written by: Marco & Klara
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The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.© 2026 Marco & Klara Economics Marketing Marketing & Sales
Episodes
  • The Health Marketing Daily | Lioness Founder Believes Women Deserve More | Popular weight-loss drugs Ozempic and Wegovy | CPG Week Podcast: The Frozen PB&J

    The Health Marketing Daily | Lioness Founder Believes Women Deserve More | Popular weight-loss drugs Ozempic and Wegovy | CPG Week Podcast: The Frozen PB&J
    Jul 18 2026
    The Health Marketing Daily — July 18, 2026 In this episode: • A new women's functional snack brand launches into 1,900 Target stores with a hormone-moment positioning that challenges the protein bar default — a direct signal of where the women's wellness category is heading. • New clinical research showing semaglutide may slow biological aging markers opens a fresh front for the GLP-1 conversation — one that directly intersects with the longevity supplement category. • The FDA is tightening its grip on caffeine labelling in food and drink products — a regulatory move with direct implications for every energy, sports nutrition, and functional beverage brand selling into the US and watching for transatlantic regulatory ripple effects. • A 22-year-old founder has raised $11.6 million to launch a continuous hormone-tracking wearable — and if it scales, it could fundamentally reshape how supplement and wellness brands personalise products for women. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health
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    8 mins
  • The Health Marketing Daily | Richiamati integratori per novel food non | Neko Health raises $700M as demand | Albert Heijn Expands High-Fibre Range To

    The Health Marketing Daily | Richiamati integratori per novel food non | Neko Health raises $700M as demand | Albert Heijn Expands High-Fibre Range To
    Jul 17 2026
    The Health Marketing Daily — July 17, 2026 In this episode: • Italy's Ministry of Health has issued a recall of supplements containing unauthorised novel food ingredients — a live enforcement action that every supplement brand selling into the EU market needs to know about today. • Neko Health's $700 million Series C — one of the largest ever for a preventive health company in Europe — signals that consumer demand for proactive, data-driven health monitoring has reached a scale that wellness and supplement brands can no longer ignore. • Europe's leading supermarket retailer is actively expanding its own-label high-fibre range, a strategic shelf decision that tells branded gut health and functional food companies exactly where the retail battleground is moving. • A wellness brand founder now faces ten felony charges for allegedly selling GLP-1 injections without a medical licence — a criminal escalation that raises the regulatory stakes dramatically for every brand operating in the weight management space. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health
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    8 mins
  • The Health Marketing Daily | Nous secures €2.3M+ seed funding to | Committee tells government to 'fix environment | STAT+: A new biotech startup tries

    The Health Marketing Daily | Nous secures €2.3M+ seed funding to | Committee tells government to 'fix environment | STAT+: A new biotech startup tries
    Jul 16 2026
    The Health Marketing Daily — July 16, 2026 In this episode: • An Italian functional ingredient startup has raised seed funding to commercialise Koncentra, a nutraceutical-grade ingredient for the food, beverage and supplement industries — a timely signal of investor appetite for science-backed ingredient innovation in Europe. • The UK's Health and Social Care Committee is calling for bold government intervention to reshape the retail food environment away from HFSS products — a move that could significantly reshape shelf space and marketing conditions for health and wellness brands. • A new obesity-focused biotech startup is explicitly avoiding the GLP-1 mechanism entirely, betting that the next wave of weight management innovation lies beyond semaglutide — a strategic signal with direct implications for supplement and functional food brands positioning in the weight management space. • NielsenIQ data shows that 70% of snack shoppers using ingredient-scanning apps now require a minimum product score of 51 out of 100 — revealing a consumer base that is actively auditing product formulations and holding brands to a new standard of nutritional accountability. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health
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    8 mins
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