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The Help Me Leverage Podcast

The Help Me Leverage Podcast

Written by: Brett Jarman
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About this listen

Welcome to The Help Me Leverage Podcast with Brett Jarman.

Leverage is the holy grail of business yet few people ever really deep dive into the subject and explore just how many levers there are in their business, let alone how they can use them to their advantage. 

Listen in to find out how you can leverage your expert-based business so your business can work for you, instead of you working for the business. 

Brett@HelpMeLeverage.com

Help Me Leverage Website

Brett Jarman on LinkedIn 

Brett Jarman on Instagram 

Brett Jarman on Facebook 

Brett Jarman on Twitter 

Brett Jarman on Youtube 

2021 Brett Jarman Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Overcoming Imposter Syndrome - Interview with Suzanne Mercier

    Overcoming Imposter Syndrome - Interview with Suzanne Mercier
    Aug 20 2019
    I used to think imposter syndrome was just a concept to describe a reluctance to promote oneself, but apparently it’s a thing. And it turns out there’s more to it than just a reluctance to step up. In this interview Suzanne Mercier enlightened me about how ‘insidious’ imposter syndrome is and the impact it has on us, particularly in business. Suzanne is the founder of Purpose to Profit, a consultancy focussed on helping leaders find purpose in their work, and the author of Liberate Leadership - How the IMPOSTER SYNDROME undermines leadership capability and what to do about it. Suzanne came from a background in marketing and advertising, including being the first woman appointed to the board of George Paterson Advertising agency, before learning about the imposter syndrome in 2008. She has since made it a major focus of her work. It’s a fascinating interview and will be of particular interest to anyone who sells or promotes their expertise, in any line of business.  What imposter syndrome is - a deep-seated belief about your own worth or value Personal uncertainty = self doubt How we get disconnected from our talents and our abilities The research dates back to the 1970s 70% of people have imposter syndrome How Suzanne’s background in advertising let her to wanting to know more about the imposter syndrome How men and women experience imposter syndrome differently Why ‘fake it till you make it’ isn’t an option for men How women suffer from perfection more than men, and how it affects their work The gap between who you are and how you show up How we change our perception of ourselves as we grow older The difference between men and women when applying for jobs and developing their careers Why Suzanne walked away from a board position in a leading advertising agency Suzanne’s transition to running her own business How the idea of competition affected Suzanne’s performance in her own business How we compare ourselves unfairly with others Unconscious behaviours of experts and thought leaders as a result of imposter syndrome Reluctance to promote and reluctance to claim the title of an expert or thought leader Minimum Viable Product - your path to avoid perfection Perfection is a symptom of imposter syndrome The impact of nature and nurture on how we present in the world How we take things more personally than we need to  The impact of criticism and labelling in our youth The early warning signs of imposter syndrome - it’s hard to see Suzanne’s public demonstration of imposter syndrome How to detect when your inner dialogue is fuelling imposter syndrome Your emotions are an important clue Pay attention to how you speak to yourself Procrastination vs publication Fear of judgement and rejection What to do when you detect you have imposter syndrome A hack isn’t the ideal solution Coping behaviours don’t serve you either Connecting fears with beliefs Claiming your strengths and successes A daily process to assist with this Finding your purpose to help overcome your insecurities Changing your vibration or state 356grateful.com How to work with Suzanne Imposter syndrome and the ego The state of low self esteem vs the trait of low self esteem Suzanne Mercier Useful Links: Suzanne Mercier on LinkedIn - https://www.linkedin.com/in/suzannemercier/ 365grateful.com - http://365grateful.com/ Purpose to Profit - https://purposetoprofit.com.au/ Imposter Syndrome Quiz -  https://imposterhood.com/imposterhood-quiz Suzanne’s book - Liberate Leadership - How the IMPOSTER SYNDROME undermines leadership capability and what to do about it  Help Me Leverage Useful Links:  info@HelpMeLeverage.com Brett Jarman on LinkedIn - https://www.linkedin.com/in/brettjarman/ Help Me Leverage Website  - https://helpmeleverage.com/ Brett Jarman on Instagram - https://www.instagram.com/brettjarman/ Brett Jarman on Facebook - https://www.facebook.com/BrettJarmanDotCom/  Brett Jarman on Twitter - https://twitter.com/Brett_Jarman  Brett Jarman Youtube - https://www.youtube.com/channel/UC3lnriUQ1A9a3RaDbwnRCEg  Experts On Air Website - https://expertsonair.fm/  See omnystudio.com/listener for privacy information.
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    50 mins
  • Confident Closing - An Interview with Chandell Labbozzetta

    Confident Closing - An Interview with Chandell Labbozzetta
    Aug 8 2019
    In this episode I talk to Chandell Labbozzetta - NLP Practitioner, trainer, speaker, author and owner of Life Puzzle. We discuss the human mind, psychology and how we think and act, particularly in the context of business and sales. Chandell battled her own mental health demons to become an accomplished salesperson, a leader of sales teams, and now a trainer, showing others how to adopt advanced communication and sales skills.  She is the author of Confident Closing - Sales Secrets That Grew A Business by 400% in Six Months and How They Can Work For You!    Can you add this paragraph to the show notes please?I read the book recently and was uplifted by the stories Chandell shared of how different personality types adapted once they knew more about what makes us tick. A read I highly recommend. Chandell’s book ‘Confident Closing - Sales Secrets That Grew A Business by 400% in Six Months and How They Can Work For You!’  Sales is more about human nature than anything What is the ‘itty-bitty shitty committee’  Business is 80% psychology and 20% strategy Sales is the art of influence  How to have a passion driven business  The negative connotations of sales Why there is so much angst around selling and sales Money is just a certificate of appreciation The psychology of selling and what NLP (Neuro Linguistic Programming) is The importance of intention with NLP The fear of objections when selling How to practise NLP How to know if you’re a confident closer What confidence means to you  The most underleveraged point in your business How Chandell teaches the NLP processes  It’s not about the information, it’s about the implementation One of Chandell’s success stories, going from a 50% closing ratio to a 100% closing ratio Perception is rejection  Challenging your own assumptions The Life Puzzle Philosophy The importance of reflecting on your own behaviour Chandell’s biggest achievement in business Intergenerational mental health Feeding salt to horses - an analogy for sales Chandell's Links Life Puzzle Website  - https://lifepuzzle.com.au/ Chandell Labbozzetta on LinkedIn - https://www.linkedin.com/in/chandelllabbozzetta/  Chandell’s Book on Amazon - https://www.amazon.com.au/Confident-Closing-Secrets-Business-Months-ebook/dp/B00S4A6PL6  Life Puzzle on Facebook - https://www.facebook.com/theLifePuzzle  Life Puzzle on Twitter - https://twitter.com/TheLifePuzzle  Life Puzzle on Instagram - https://www.instagram.com/lifepuzzle_/  Help Me Leverage Useful Links:  info@HelpMeLeverage.com Brett Jarman on LinkedIn - https://www.linkedin.com/in/brettjarman/ Help Me Leverage Website  - https://helpmeleverage.com/ Brett Jarman on Instagram - https://www.instagram.com/brettjarman/ Brett Jarman on Facebook - https://www.facebook.com/BrettJarmanDotCom/  Brett Jarman on Twitter - https://twitter.com/Brett_Jarman  Brett Jarman Youtube - https://www.youtube.com/channel/UC3lnriUQ1A9a3RaDbwnRCEg  Experts On Air Website - https://expertsonair.fm/  See omnystudio.com/listener for privacy information.
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    33 mins
  • Why a Podcast Might Be Better For Your Business Than A Book

    Why a Podcast Might Be Better For Your Business Than A Book
    Aug 7 2019
    Anyone in the business of selling their expertise knows that writing a book is a great way to build your reputation and authority. A published book establishes your credibility as an expert and separates you from the rest in your industry. It also increases your chances of being invited as a guest speaker to industry events. For all the advantages a book has though, it may be better for you to launch a podcast instead. The list is outlined below but listen to the full podcast for more details, 1 - A podcast is easier to start 2 - It's easier to speak and talk about your expertise than it is to write 3 - A podcast is quicker to publish 4 - There are more opportunities to 'launch' a podcast 5 - A podcast is more responsive to what's going on in the marketplace 6 - Podcasts are a great way to establish relationships 7 - People 'subscribe' to podcasts but don't subscribe to books 8 - Podcasts are syndicated to multiple platforms 9 - A podcast can be leveraged into a book Of course if you can do both a podcast and a book, which you can do if you follow reason #9, then you can get the best of both worlds. Help Me Leverage Useful Links:  info@HelpMeLeverage.com Brett Jarman on LinkedIn - https://www.linkedin.com/in/brettjarman/ Help Me Leverage Website  - https://helpmeleverage.com/ Brett Jarman on Instagram - https://www.instagram.com/brettjarman/ Brett Jarman on Facebook - https://www.facebook.com/BrettJarmanDotCom/  Brett Jarman on Twitter - https://twitter.com/Brett_Jarman  Brett Jarman Youtube - https://www.youtube.com/channel/UC3lnriUQ1A9a3RaDbwnRCEg  Experts On Air Website - https://expertsonair.fm/  See omnystudio.com/listener for privacy information.
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    13 mins
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