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The Higher Ed Podcast

The Higher Ed Podcast

Written by: Engine Research
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About this listen

Welcome to The Higher Ed Podcast, where we bring you the latest insights and strategies to help you stay ahead in the ever-changing landscape of education marketing and student acquisition. Our aim is to equip you with the tools and knowledge necessary to succeed in today's competitive higher education market.


Our podcast covers a wide range of topics, from the latest trends and best practices in digital marketing, to student recruitment strategies and retention techniques. We feature interviews with industry experts, university administrators, and thought leaders who share their expertise and insights on what it takes to succeed in the higher education industry.

Whether you're a seasoned professional or just starting out in the field of education marketing, our podcast is designed to provide you with the resources and guidance you need to stay ahead of the curve and achieve your goals. Tune in to The Higher Ed Podcast and join us on this exciting journey towards success in education marketing and student acquisition!

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Episodes
  • AI, Enrollment Strategies, and the Power of Consistency with Shane Sparks

    AI, Enrollment Strategies, and the Power of Consistency with Shane Sparks
    Aug 23 2024

    In this episode of Higher-Ed Podcast, Kamaar sits down with Shane Sparks, CEO of Enrollment Resources, a leading marketing and technology firm specializing in school growth for technical and vocational programs.

    Shane shares his insights on AI's role in education—whether it's a game-changing disruptor or a powerful enhancer. They discuss the delicate balance between consistency and performance, strategies for effective online and traditional recruitment, and the art of guiding potential students through enrollment decisions.

    Plus, a closer look at the tour vs. appointment strategy—what really works? Tune in for expert advice on navigating the future of school growth.

    Have Questions? Give us a text!

    Check out Engine Systems HERE.
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    29 mins
  • The Heart of Higher Ed: Building Meaningful Relationships in Academia with Dr. LaTonya Branham

    The Heart of Higher Ed: Building Meaningful Relationships in Academia with Dr. LaTonya Branham
    Aug 16 2024
    Don’t miss this must-listen episode of the Higher Ed Podcast! Host Kamaar Dejarnette sits down with Dr. LaTonya Branham, a seasoned higher ed leader with over 20 years of experience. Dr. Branham shares her inspiring journey and dives deep into the power of relationships in academia. Discover why human connections are crucial for student success, even in the age of AI, and learn how educators and administrators can foster a positive campus culture that truly impacts students. Whether you're an educator, administrator, or student, this episode offers valuable insights you can't afford to miss!


    Have Questions? Give us a text!

    Check out Engine Systems HERE.
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    29 mins
  • Navigating AI and EdTech in Higher Education

    Navigating AI and EdTech in Higher Education
    Jun 13 2024

    Explore how AI and educational technologies are revolutionizing universities, enhancing student experiences, and shaping the future of academia. Our experts discuss the integration of AI in classrooms, the ethical implications, and strategies for academic leaders to stay ahead in this dynamic landscape. Learn how to harness the potential of AI to create impactful learning environments and prepare students for future challenges.

    Have Questions? Give us a text!

    Check out Engine Systems HERE.
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    1 hr and 7 mins
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