Episodes

  • H Almost Copped the $4,000 Supreme Coffin ⚰️
    Feb 28 2026

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    Did Supreme just drop the most useless accessory of all time? From $4,000 coffins to the truth about the "Big Bubble" Air Max 95, we’re breaking down this week's wildest drops.

    In this episode of the 12Hub Sneaker Podcast, we dive deep into the madness of the Supreme Spring/Summer season launch. We discuss the nerve-wracking experience of trying to manual-cop a full-sized coffin and why the secondary market for limited-edition streetwear is shifting. We also tackle the "Sneaker Economics" of 2026, comparing the OG Air Max 95 to the new Big Bubble tech, and why certain Jordan 3 colorways are sitting while others skyrocket. Beyond the kicks, we talk shop on media production, the reality of resale fees on platforms like GOAT, and how to organize a massive deadstock collection. Whether you're here for the Supreme hoodies, the vintage diesel denim, or just the unfiltered banter of two industry veterans, this episode covers the culture from the ground up.

    Timestamps (Chapters):

    0:00 The "Dog Dad" Hat & 80% Off Steals
    1:30 The $4,000 Supreme Coffin Manual Cop
    3:10 The Funeral Business is a Racket
    5:35 Selling Sneakers & New App Betas
    7:55 Supreme Cargo Pants: The Size 40 Struggle
    10:45 The Kith x Columbia "Duffel Bag Boy" Unboxing
    12:50 Why White Tees are a Waste of Money
    14:35 Big Bubble vs. 2020 Air Max 95
    15:40 Is the Sneaker Market Finally Recovering?
    19:15 The Truth About GOAT & StockX Fees
    21:50 How to Store 500+ Pairs of Deadstock
    26:55 The "Two Pair" Philosophy (Doubling Up)
    30:30 Vintage SBs: From $30 Racks to $1,000 Grails
    34:30 The GLP1 Talk & Aging in the Culture
    42:20 "Did the OG Release Before 2020?" (The Clip)
    45:50 Nike By You: Designing the Perfect 95
    55:40 The Truth About Tariffs & Sneaker Prices
    1:06:40 Why Cheap Tech Will Fry Your MacBook
    1:21:40 Cashing Out: The RV & Simple Life Dream
    2:04:40 Verbal Diarrhea & The Wrap Up

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    2 hrs and 5 mins
  • Online Shopping With H, Understanding Balenci Owens, Everyone Gets A Union/Fragment Jordan 1m & More
    Feb 20 2026

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    Stop paying $3,000 for designer pants. In episode 40, we’re exposing the luxury fashion "scams," hunting for 75% off steals, and debating if ASAP Rocky can actually design a shoe.

    Hugh and the crew dive deep into the current state of the market, from the "unheard of" brands taking over to the massive Saks Off Fifth extension sale. We discuss the ethics of "broke" fashion influencers wearing Balenciaga while living in laundry baskets and why the "Blog Era" nostalgia is driving sneaker prices into the thousands.

    The squad also breaks down the recent Union Frag and Royal drops, the "mental gymnastics" of buying fakes on StockX, and why certain Air Max 1s—like the legendary Patta Cherrywoods—would actually "sit" if they retroed today. Stick around for some legendary music industry stories involving ASAP Ferg, Big Body Bes, and the chaos of a Muslim-Hip-Hop wedding.

    Time Stamps:

    0:00 We almost ended the pod over "Nonsense"
    1:45 Bringing the old gang back? (The Eddie Era)
    3:04 The 75% Off Luxury "Secret"
    4:30 Why retail designer prices are for "Impatient People"
    7:15 Palm Angels & The $100 Sock Scam
    9:30 "Grocery Store Hypebeasts": The broke influencer problem
    12:15 Selling the Jeremy Scotts (End of an Era)
    15:05 Union Frag Results: Who actually hit?
    17:25 Carhartt vs. "Work In Progress" (WIP)
    19:20 The New Balance x Casablanca Deep Dive
    21:45 Action Bronson’s "Aquatic" style and the return of F*ck That’s Delicious
    23:55 Wedding stories: ASAP Ferg, Big Body Bes, and Imams in Adidas
    26:20 ASAP Rocky: Style Icon vs. "Whack" Designer?
    30:00 The $26,000 Air Max 1 (Patta Cherrywood debate)
    38:20 The P-Rod Habanero Review (Size up!)
    42:50 StockX Mental Gymnastics: "Authenticating" fakes
    48:15 All-Star Weekend 2026: Phoenix Meetup?
    53:45 The "Brown vs. Gray" Sneaker Argument
    1:02:15 12Hub's first Brand Deal?
    1:10:20 Sneaker App Beta: Cataloging the collection
    1:24:10 The evolution of "Fit Pics" and Instagram vanity

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    2 hrs and 4 mins
  • Addressing Reddit Haters, Going Broke Trying To Get The Perfect Fit & Super Bowl Reactions
    Feb 10 2026

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    Is Drake really wearing fake Jordans, and why is every "influencer" suddenly going broke for Balenciaga? We’re diving deep into the Super Bowl halftime spectacle, Bad Bunny’s signature kicks, and the toxic state of Reddit sneaker communities.

    In this episode of the 12oot Podcast, the crew breaks down the intersection of high fashion, hip-hop culture, and the current state of the sneaker resale market. We analyze the viral story of an influencer losing it all to keep up with designer trends and debate whether "gatekeeping" is actually necessary to save the culture. From the performance of Sam Darnold to the "Easter eggs" hidden in Bad Bunny’s Super Bowl performance, no topic is off-limits. We also address the relentless "old head" comments from our Reddit community and discuss the fine line between personal style and being a slave to the algorithm. Whether you're here for the sneaker reviews, the political tangents, or the "Gizzi" talk, we're keeping it raw, unfiltered, and 100% authentic.

    Subscription CTA If you’re tired of boring, scripted sneaker reviews, hit that SUBSCRIBE button and join the 12 Hub family. Don't forget to like, share, and leave a 5-star review!

    Time Stamps:

    0:00 The "12oot" Rebrand & Producer Pack Drama
    1:18 Did Drake Get Caught Wearing Fakes?
    3:11 Super Bowl Cleat Review: Kobe 7 Inspired Hits
    4:00 Flipping Bad Bunny 1.0s for $800
    5:15 Bad Bunny vs. The World: Halftime Spectacle
    7:52 Hidden Easter Eggs & Cultural Symbolism
    9:44 The "Damn Yankee" Reggaeton Era
    11:15 Why the Turning Point Show Failed
    13:50 Regretting My Valentine’s Day Jordan 4 Purchase
    16:13 Nike "Minds": Neurological Enhancement or Just Hype?
    21:20 Reading Mean Comments: Reddit Hates Us
    24:35 Can You Separate the Art from Kanye West?
    35:45 The Unspoken Rules of Socks and Laces
    42:12 Going Broke for Balenciaga: The Influencer Trap
    48:55 Why Tattered Fashion is a Scam
    54:30 The Secret to a "Clean" Fit (Stop Over-Matching)
    1:03:30 Parasocial Relationships & Why We Keep Going
    1:10:15 The Dinty Moore Beef Stew Controversy
    1:14:10 Casual Politics Teaser

    #Sneakerhead #Streetwear #BadBunny #Drake #FashionCritique #12Hub

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    1 hr and 15 mins
  • Sneakerhead In Epstein Files?, Bad Bunny X Adidas, Kirkland SB Dunk Madness, Super Bowl & More
    Feb 4 2026

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    Is the sneaker market finally recovering, or are we just addicted to the hype? From selling Undefeated 4s live on air to the "Cold to Touch" authentication drama, we’re breaking down the industry's biggest fails and wins.

    In this episode of the Twelve Hub Weekly Podcast, we dive deep into the current state of sneaker culture, resale markets, and the controversial marketing behind Nike’s latest releases. We discuss the recent Undefeated shock drop and the reality of razor-thin profit margins on StockX. The conversation shifts to the viral "sneaker authenticator girl" and why the "cold to touch" method is being roasted across Reddit. We also tackle the heavy-hitting topics of Black History Month sneakers, specifically the polarizing Martin Luther King Jr. inspired LeBrons, and why storytelling in footwear often misses the mark. Between debating if Kendrick Lamar is an industry plant and predicting the next big SB Dunk box color, we provide a raw, unfiltered look at the intersection of streetwear, politics, and pop culture. Whether you're a collector of vintage Polo or just hunting for the next Costco exclusive, this episode covers the "Heat" you actually need to know about.

    Time Stamps:

    00:01:00 The Shock Drop Strategy: Undefeated 4s Real Talk
    00:02:15 The Death of Resale? $30 Profit Margins and Fees
    00:04:15 Mind O2 Review: Why I’m Giving These a Higher Rating
    00:10:00 2,000 Pairs Only: The Bad Bunny Resale Explosion
    00:13:50 "With the Nose" – Addressing the Reddit Trolls
    00:17:15 The MLK LeBron Drama: Respectful or Disrespectful?
    00:21:40 The "Cosplay" Trend: Why Modern Colorways Feel Derivative
    00:31:00 Cold to Touch? Debunking the Sneaker Authenticator Girl
    00:37:30 Major Brand Employee Confessions: We Don't Know Reps
    00:43:00 Action Bronson x New Balance: Is $210 Too Much?
    00:54:15 Costco SBs? Why the Kirkland Hype is Real
    01:04:45 All-Star Weekend Predictions: Union Frags & Salesman 6s
    01:16:30 The Nike Data Breach: What it Means for Your Info
    01:30:15 The Great Debate: Kendrick vs. Drake Industry Ties
    01:42:00 Kanye West vs. The Industry: Performative Marketing?
    02:01:00 The $200 Supreme Backpack: Drip or Waste of Money?
    02:29:40 Retro Collecting: Element 87s and Undercover Regrets

    #Sneakerhead #StreetwearCulture #NikeLeBron #ResaleMarket #TwelveHub

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    2 hrs and 37 mins
  • Talking Sneaker Reselling with the Founders Building the "Final Boss" of Resale Apps VAULT
    Jan 28 2026

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    Be amongst the first to experience VAULT. Sign up for exclusive rewards and to be notified when they launch @ https://waitlist.usevault.app/

    Reselling is broken, but AI might be the cure. We sat down with the founders of Vault to see how they’re automating the hustle for collectors and power sellers alike.

    In this episode, Hugh and Drew deep dive into the future of sneaker culture and technology with Sage and Jon, the minds behind Vault. As the resale market shifts from the "gold rush" era to a more calculated, data-driven industry, Vault aims to be the central hub for every seller. We discuss the "double sale" problem, the high costs of running AI-powered inventory systems, and why user experience (UX) is the only way to beat the "big guys" like StockX and GOAT.

    Beyond the tech, we tackle the current state of the culture—from the rise of "replica" sneakers and the "middleman" problem to the polarizing nature of politics in social media. Whether you’re a casual collector with 50 pairs or a power seller moving millions, this conversation breaks down the tools you need to reclaim your time and maximize your margins in 2026.

    Timestamps:

    0:00 Is the Sneaker of the Year Debate Already Over?
    1:51 Introducing Vault: The All-in-One Resale Platform
    3:45 Vault vs. The Competition: Why Fulfillment Centers Fail
    4:48 The $80 Million Sneaker Pyramid Scheme Scandal
    7:24 "Spidering" Your Inventory: How to List Everywhere at Once
    10:36 Why Better Tech Usually Means Higher Prices
    13:45 The Truth About Apple’s 30% "App Store Tax"
    20:58 The Hidden Costs of Running AI Scanning Tools
    25:42 Will AI Authentication Replace Human Legit Checks?
    36:00 Bootstrapping vs. Taking VC Money in 2026
    44:45 Why Everyone Hates Big Store Resellers
    51:43 The "Culture Vulture" Problem & The Rise of Reps
    1:04:14 Can We Be Objective Anymore? (The Social Media Trap)
    1:19:51 How to Join the Vault Private Beta
    1:24:03 The 5-Year Vision: Selling Your House With One Photo

    #12hubsneakerpodcast #Sneakerhead #Reselling #VaultApp #SneakerCulture #AI #Streetwear #Entrepreneurship

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    1 hr and 46 mins
  • 2025 Sneaker of the Year Roundup, First Real Pickups Of 2026, Reddit Reactions & More
    Jan 21 2026

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    #12hubsneakerpodcast #SneakerCulture #JordanRetro #SneakerPodcast #Yeezy #SneakerOfTheYear

    Are lace swaps ruining sneaker culture or is it just personal expression? We address the Reddit beef, break down a $10k Virgil Abloh sample, and argue over the definitive Sneaker of the Year list.

    Detailed Summary: In Episode 36 of the 12 Hub Sneaker Podcast, the crew returns from hiatus to tackle the biggest debates in the community. We start by addressing the controversial "lace swap" comments that set Reddit on fire—are grown men taking Ls for changing their laces?

    We also dive deep into sneaker history, reacting to legendary collections like Jumpman Bostic and Jimbo Slice, before getting into the business of resell. The team debates the validity of a $10,000 Off-White sample surfacing at Got Sole and breaks down the upcoming 2026 release calendar, including the return of the Galaxy Foams and Union LA Jordan 1s. Finally, we build our official "Sneaker of the Year" bracket, ranking the best retros, collaborations (Action Bronson, J Balvin), and new silhouettes from Nike, New Balance, and Yeezy.

    Timestamps:

    00:00 - Intro & The "Megazord" returns
    04:02 - The Lace Swap Beef: "Stop ruining your Jordans"
    12:33 - Reddit Reacts: "Are sneakerheads too old?"
    17:28 - Respecting the OGs: Jumpman Bostic’s collection
    23:20 - Is this Virgil Abloh Off-White sample worth $10K?
    32:00 - Reacting to Jimbo Slice's insane PE stash
    39:00 - Weekly Pickups: Cacao Wow Dunks & unexpected Ws
    51:00 - 2026 Leaks: Union 1s, Galaxy Foams & what we need
    57:35 - Sneaker of the Year Debate: Best Overall
    1:14:58 - Ranking the Best Retros (Black Cats vs. White Cements)
    1:20:12 - Best Collaborations: Action Bronson vs. Travis Scott
    1:32:11 - Best Everyday "Door" Shoe (Hoka, Vomero, New Balance)
    1:37:50 - Best Designer Sneaker: Miu Miu vs. Rick Owens
    1:45:21 - Best Basketball Silhouette: AE1 vs. Ja 1
    1:52:00 - Kanye West Update: Titanium Grills & "Bully" Album merch

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    2 hrs and 6 mins
  • The "Sickness" of Collecting: Why We Buy Shoes We Don't Wear
    Jan 16 2026

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    #12hubsneakerpodcast #Sneakerhead #JordanBrand #SneakerCollection #NikeSB #SneakerMarket
    Is sneaker collecting ruining your finances? We break down a $200k debt confession, why we're selling off "grails," and why the new Jordan releases might sit on shelves.

    Detailed Summary In this episode, we dive deep into the current state of the sneaker market. We start with a controversial unboxing of the Supreme Ski Goggles and a review of the bizarre new Nike "Mind" shoe. The conversation gets real as we discuss the financial dangers of the hobby, including a massive $200k debt story and the decision to liquidate a massive Jordan 11 collection.

    We also debate the upcoming 2026 release calendar, including the return of the Jordan 17 Lows, the "Reimagined" series, and why we think the Jordan 1 hype cycle is hitting a low point. Plus, we give our unfiltered opinions on the Travis Scott Pink lows, the Nigel Sylvester 4s, and why lace swapping classic Jordans needs to stop immediately.

    TIMESTAMPS:

    00:00 Supreme Ski Goggles Unboxing & Pricing
    09:10 Buying Used SBs with Crumbled Soles
    13:00 Nike "Mind" Shoe Review: Gimmick or Comfort?
    17:40 The Slide Debate: Yeezy vs. Rejuvenate vs. Jordan
    26:30 Jordan 17 Lows & 2026 Doernbecher First Impressions
    32:00 The Flight Club 4s & Upcoming Infrareds
    36:20 The Addiction: Buying Doubles of Shoes We Don't Wear
    40:02 The $200k Sneaker Debt Confession
    47:50 The "Keep Only 10 Pairs" Challenge
    55:15 Are Jordan 1s Dead? (85 Cuts & Royals Discussion)
    01:00:30 Thoughts on the Union & Nigel Sylvester Jordan 4s
    01:06:00 Travis Scott Pink Lows & Bad Bunny Collabs
    02:14:40 Air Max 95 Big Bubble: Pricing & Availability
    02:25:20 The Return of Vintage North Face Tech
    02:36:15 Hot Take: Why Lace Swapping Ruins the Shoe

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    2 hrs and 44 mins
  • Hello 2026: H Copped $300 Supreme Goggles, Lebron 23 MLKs & was 2024 a Bad Year for SB's?
    Jan 8 2026

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    #12hubsneakerpodcast #Sneakerhead #NikeSB #SupremeNYC #Streetwear #Podcast

    Did 2024 actually suck for Nike SB, or are we just spoiled? Plus, watch a live $300 Supreme impulse buy that goes immediately wrong.

    In this episode of The 12 Hub Sneaker Podcast, we’re breaking down the entire year of Nike SB Dunk releases. We debate whether 2024 was a "trash" year for sneaker culture compared to the hype of 2025. The crew roasts the new LeBron 23 "MLK" colorway, discusses the ethical nightmare of Kanye West’s new Yeezy drops (including the controversial swastika shirts), and pays tribute to the legendary Dallas Penn.

    Things go off the rails when we browse the Supreme site live, leading to a ridiculous $350 purchase of snow goggles for a man who doesn't ski. We also dive into sneaker reselling ethics, the "Fresh to Debt" mindset, and why lace swapping your Jordan 11s is a crime against fashion.

    TIMESTAMPS:

    0:00 - Mickey Rourke’s Plastic Surgery Nightmare
    1:23 - "Fresh to Debt" & RIP Dallas Penn
    7:31 - We Are crashing Podfest Orlando
    12:55 - Dealing with Haters in the Comments
    15:36 - Spider-Man Shell Toes: Fire or Trash?
    18:42 - The Great Debate: Was 2024 a Bad Year for Nike SB?
    21:42 - Roasting the "Female Skate Collabs" (Don't Cancel Us)
    30:58 - The LeBron 23 "MLK" Colorway is Disrespectful
    41:10 - Jordan 11 Lace Swaps Are Cringy
    53:40 - LIVE COP: Buying $350 Supreme Goggles (I Don't Ski)
    58:43 - Yeezy "Trash Bags" & The Swastika Shirt Shipping
    1:09:14 - Planning the "Sneaker of the Year" Bracket
    1:25:22 - The Problem with Rep Culture & Resellers
    1:38:12 - The Costco "Hot Dog" Dunk Reveal
    1:44:09 - When Interns Go Rogue (Funny Story)

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    1 hr and 59 mins