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The Human Factor: Exploring the Intersection of Humanity, Technology, and Transformation

The Human Factor: Exploring the Intersection of Humanity, Technology, and Transformation

Written by: Kevin Novak
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About this listen

Welcome to the Human Factor Podcast, where host Kevin Novak, CEO of 2040 Digital and Author of The Truth About Transformation, explores the psychological forces that determine transformation success or failure. Each week, we dive deep into the human side of organizational change with leaders of organizations, transformation experts, and the researchers who understand that technology alone never drives lasting change. This isn’t another business podcast about the latest technology trends. This is about understanding the human factor and why smart people resist change.Kevin Novak Economics
Episodes
  • Season 1 Wrap-Up and Season 2 Preview: The Psychology Behind Transformation Success
    Dec 29 2025

    In this Season 1 finale, we step back and look at the complete arc of what we've explored together: why 70% of transformations fail and what psychology reveals about making the other 30% succeed.

    From AI trust and generational dynamics to hidden resistance and workplace dishonesty, Season 1 covered the psychological barriers that derail even the best-planned change initiatives.

    This episode connects all 12 episodes into a coherent framework for understanding why transformation is fundamentally a human problem, not a technology problem.

    We revisit the key insights from each episode, identify three universal principles that emerged across all topics, and preview what's coming in Season 2 as we move from diagnosis to intervention.

    Whether you've been with us from Episode 1 or you're just discovering the show, this episode gives you the complete roadmap for understanding the human factor in transformation.

    Resources

    Take the free Transformation Readiness Assessment: transformationassessment.com and subscribe to the Ideas and Innovations weekly newsletter at 20forty.substack.com or www.2040digital.com

    Key Takeaways

    • Resistance is information, not obstruction. When people push back against change, they're revealing what they value, what they fear losing, and what psychological needs aren't being addressed.
    • What you measure determines what you manage. Organizations that measure compliance get compliance. Organizations that measure behavioral indicators of genuine adoption get transformation.
    • Identity is the deepest layer of resistance. Technical skills can be taught and processes can be redesigned, but when change threatens how people see themselves professionally, that's where transformation efforts truly succeed or fail.
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    13 mins
  • Episode 011: The Drift That Destroys: When Success Becomes the Enemy of Survival
    Dec 18 2025

    In 2004, Blockbuster laughed Netflix out of the room when they offered to sell for $50 million. Six years later, Blockbuster filed for bankruptcy while Netflix is now worth over $300 billion.

    This episode explores organizational drift: the silent force that destroys successful organizations not through catastrophic decisions but through thousands of small, reasonable choices that gradually pull them away from market reality.

    Kevin examines why success itself creates vulnerability, the six psychological factors that enable drift to take hold, and a strategic framework for recognizing the warning signs before recovery becomes impossible.

    Key Takeaways

    1. Organizational drift happens to successful organizations, not failing ones. Success breeds comfort, comfort breeds complacency, and complacency breeds irrelevance.
    2. Six human factors enable drift: living in oblivion, confirmation bias, complacency, intelligence gaps, insularity, and erosion of standards.
    3. Motion isn't the same as direction. Being carried by momentum isn't the same as actively steering toward strategic objectives.
    4. Warning signs include declining market share, increased competitive pressure, employee dissatisfaction, leadership disconnection, and stagnant growth in a growing market.
    5. Organizations that avoid drift stay uncomfortable. They constantly test whether their strategy is still right rather than assuming yesterday's alignment works tomorrow.

    Learn more about ⁠The Human Factor Method and The Human Factor Podcast>⁠

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    42 mins
  • Episode 010 Measuring the Human Factor - When Surveys Lie and Behavior Reveals the Truth
    Dec 11 2025

    Why do transformation initiatives fail despite dashboards showing 82% employee support? Because we're measuring the wrong things.

    In this episode, Kevin Novak reveals the measurement crisis hiding in plain sight: a consistent 40 to 50 percentage point gap between what people say they'll do and what they actually do. Drawing from real consulting experience where behavioral data exposed that only 31% of employees were genuinely adopting a change that surveys claimed 82% supported, Kevin introduces the four domains of human factor measurement that make psychological readiness visible and actionable. You'll learn why surveys measure intention instead of behavior, why training completion rates reveal compliance instead of capability, and why system logins show access frequency instead of genuine adoption.

    Most importantly, you'll discover a practical framework for measuring what actually predicts transformation success: behavioral readiness, psychological safety, adoption velocity, and sustainability indicators. If your transformation metrics keep showing green while your outcomes stay red, this episode explains why and what to do about it.


    KEY TAKEAWAYS

    1. Traditional metrics mislead because surveys measure intention, training metrics measure compliance, and usage metrics measure access rather than genuine adoption.
    2. The four domains of human factor measurement: Behavioral Readiness, Psychological Safety, Adoption Velocity, and Sustainability Indicators.
    3. Workarounds reveal resistance. When someone maintains their own spreadsheet "just in case," their behavior reveals what their words won't.
    4. Declining error reports during transformation often signal fear rather than success.
    5. Assess psychological readiness before launching your initiative, not after resistance has already formed.

    Learn more about the Human Factor Method and the Human Factor Podcast>

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    32 mins
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