Join Wendy Coulter, president of Hummingbird Creative Group, Hanna Jernigan, and special guest Dr. Kristen Wynns from Wynns Family Psychology as they delve into the concept of the Hummingbird Effect. Discover how small innovations in branding, marketing, and mental health can lead to significant impacts across various aspects of business and personal life. The discussion covers topics such as the importance of humor in therapy, the benefits of multiple revenue streams, and the power of authentic leadership. Highlights include Dr. Wynns' unique approach to therapy with children, her journey into comedy, and the value of taking the high road in business. Learn how embracing creativity, fun, and authenticity can revolutionize your approach to branding and business growth.

00:00 Introduction to Hummingbird Creative Group

00:43 The Hummingbird Effect Explained

01:17 Meet the Team: Hannah Jernigan

02:41 Special Guest: Dr. Kristen Wynns

03:58 Kristen's Fun Facts and Stand-Up Comedy

07:00 Wynns Family Psychology: Growth and Achievements

13:01 The Power of Humor in Healing

18:05 Building a Strong Team and Culture

21:12 Navigating Business Challenges and Successes

24:11 Navigating Business Expansion and Challenges

25:33 Diversifying Income Streams

25:59 The Healing Power of Humor

28:07 Empowering Women in Comedy and Business

29:53 Humor in Child Psychology

34:13 Advice for Entrepreneurs

37:43 Innovative Therapy Techniques

47:02 The Importance of Authenticity

48:33 Conclusion and Contact Information

In this episode of 'The Hummingbird Effect,' Wendy Coulter, president of Hummingbird Creative Group, and strategist Hanna Jernigan sit down with Nate Cook, VP of Product Marketing at ABC Fitness, to explore the hidden power of branding and marketing. Nate shares valuable insights from his extensive experience, discussing everything from the importance of leveraging data in marketing and overcoming internal silos, to the impactful role of AI and innovation. Dive into Nate's compelling stories of how small changes in marketing strategies can lead to significant business outcomes, and get practical advice on how cross-team collaboration can accelerate growth and optimize workflows. Don’t miss this informative and engaging discussion that’s packed with actionable tips for CEOs, marketing leaders, and anyone looking to make a tangible impact through strategic branding and marketing.

00:00 Introduction to Hummingbird Creative Group

01:33 Meet Nate Cook: VP of Product Marketing at ABC Fitness

03:22 The Role of Data in Marketing

07:09 The Hummingbird Effect: Real-Life Examples

11:42 The Power of Collaborative Culture

14:28 Transforming Messaging Strategies

19:28 Voice of the Customer: Insights and Tools

21:40 Leveraging AI for Data Analysis

22:18 Leveraging Basic Data Analysis

24:07 Understanding Key Metrics in Marketing

26:07 The Importance of Cross-Functional Collaboration

27:34 Innovative Approaches in Marketing

29:16 Utilizing AI for Efficiency

33:20 Engaging Teams for Better Outcomes

41:03 Final Thoughts and Contact Information

Join Wendy Coulter, CEO of Hummingbird Creative Group, as she discusses the power of the Hummingbird Effect with Briana Carter, a seasoned marketing strategist in the architecture, engineering, and construction industry. Learn how small tweaks in marketing and branding can lead to significant business impacts, from increasing company valuation to cultural shifts within your team. Briana shares her journey and insights, highlighting the importance of understanding the stories at the heart of the business, leveraging thought leadership, and the art of strategic content repurposing. Perfect for CEOs, marketing leaders, and anyone looking to drive real change in their organization.

00:00 Introduction to Hummingbird Creative Group

01:10 Meet the Team: Hanna

02:09 Guest Introduction: Briana Carter

02:40 Briana's Journey in the Industry

03:22 The Brilliantly Bonkers Tagline

05:31 Educational Background and Career Path

13:07 Transition to Marketing

16:35 First Job Experiences

19:46 Moving to Colorado and Career Growth

23:14 Joining Page and Future Prospects

24:58 Acquisition by Stantec: Embracing Change

25:33 Navigating the Transition Phase

27:18 The Hummingbird Effect in Marketing

27:47 Social Media and Rebranding in Construction

30:12 COVID-19: Challenges and Opportunities

31:15 Capturing Stories from the Field

33:21 Leveraging Thought Leadership

37:02 Innovative Proposal Strategies

39:57 Adapting to New Opportunities

49:57 Advice for Marketers: Asking Questions and Taking Initiative

53:24 Conclusion: Recap and Final Thoughts