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The Idea

The Idea

Written by: Nick Moore
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The Idea explores how the worlds of advertising and marketing shape our lives. We talk to industry leading strategists and creatives to get an insider view of the world's leading brands. Going topic by topic, we explore how commercial creative thinking is done, how it is changing and how it affects all of us. We dive into the big ideas at the heart of successful brands and discuss how they can change our view of the world.© 2020 NICK MOORE ALL RIGHTS RESERVED Economics Marketing Marketing & Sales
Episodes
  • How digital will change advertising. Again.
    Aug 13 2020

    Nick is joined by Joanna Peña-Bickley, Head of Research & Design, Alexa Devices at Amazon, and Michael Yavonditte, CEO, Yieldmo to explore where digital advertising and marketing is now, and where it is going next. The current state is complex, and in places messy. The next chapter may involve going back to the future in order to deliver positive change. The result promises to be creative digital marketing that people actually welcome.

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    19 mins
  • How advertising will recover from Covid19
    Jun 16 2020

    Marc Nohr, Group CEO of Miroma agencies, Becky Holland, Founder and MD of BH & P, and Leigh Baker, Founder of We@LeighBaker join Nick Moore to discuss how advertising will recover in a post pandemic world. While their views differ on how much will change, and how quickly, there is a sense that, far from being a disaster, this might be a moment of reinvention and opportunity. Please note: the interviews were recorded before the death of George Floyd.

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    21 mins
  • What's the prognosis for healthcare marketing?
    May 15 2020

    Nick Moore explores the impact of Covid19 on healthcare industry marketing with the help of Becky Chidester, CEO of Wunderman Thompson Health, Ian Haworth, Global Creative Lead at WPP and Gary Scheiner, Executive Creative Director of CDM Princeton. With the pandemic initiating an intense focus on health and healthcare, how are brands and companies responding? Is this a breakout moment that will change our relationship with our own health, or will we all revert back to business as usual in a few months? Plus, why visiting a bank will never be the same.

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    22 mins
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