How is immersive technology reshaping the future of luxury automotive design?

In this episode of Immersive Futures, we sit down with David Blakemore, Head of Concepts at Bentley Motors, to explore how immersive tools, AI, and virtual workflows are transforming vehicle development—from early-stage concepts to future-facing experiences.

Drawing on over 15 years at the forefront of innovation in one of the world’s most prestigious marques, David shares how technology is unlocking faster iteration, deeper insight, and entirely new ways to co-create with customers.

Here’s what you’ll learn:

✅ How immersive design tools are accelerating development – Why virtual workflows are replacing traditional clay models and compressing multi-week iterations into hours.

✅ The evolving role of design teams – A shift from shaping physical products to engineering holistic, emotionally resonant customer experiences—inside and outside the car.

✅ Integrating AI in automotive workflows – Where AI accelerates concept validation, scenario modelling, and spatial configuration—and where human creativity still leads.

✅ From prototyping to portfolio planning – How immersive technology is being used beyond design—supporting early-stage platform strategy, competitive benchmarking, and cross-brand collaboration.

✅ Driving adoption of new tools internally – What it really takes to build stakeholder trust in virtual tools, and why correlation, visual fidelity, and usability are key.

✅ Mixed reality and the future of user testing – How emerging technologies like passive motion capture and holographic display are paving the way for headset-free design and valuation.

🎧 Tune in for an inside look at how immersive tech is helping luxury automotive brands redefine not just how vehicles are designed but also how they’re experienced.

🔔 Subscribe to Immersive Futures for more conversations shaping the future of immersive innovation.

In our latest episode of Immersive Futures, we speak with Leslie Shannon—futurist, author, and Head of Trend and Innovation Scouting at Nokia.

Leslie brings sharp insight into how emerging technologies are shaping the way we work, live, and connect. As the author of Interconnected Realities and Virtual Natives, she shares a grounded view of where spatial computing, 5G, and immersive experiences are going—and what it all means for businesses, creators, and everyday life.

From new creative possibilities to the evolving expectations of younger generations, this is a wide-ranging conversation with someone who’s been ahead of the curve for years.

🎧 Listen now and subscribe to Immersive Futures for more expert conversations from the world of XR, spatial computing, and beyond.

How is immersive technology revolutionising retail? How are AR, VR, and interactive installations reshaping in-store experiences and customer journeys?

In our latest episode of Immersive Futures, we speak with Simon Swain from LG&P, a leader in retail innovation who has worked with major global brands to create engaging, tech-driven in-store experiences. With extensive expertise in blending creative ideas with immersive technologies,

Here’s what to expect:

✅ Simon’s journey—The pivotal projects that revealed the true potential of immersive retail experiences.

✅ Immersive tech trends in retail—Which technologies are making the biggest impact, and how they’re shaping personalised customer journeys?

✅ Driving engagement through creativity—How interactive installations attract customers and enhance in-store experiences.

✅ Leadership insights—Balancing creative ambition with operational needs when working with high-profile retail brands.

✅ Overcoming challenges—Real-world lessons from immersive retail projects and how to keep experiences intuitive for both customers and staff.

✅ What’s next for immersive retail—How AR, VR, and emerging technologies will evolve the shopping experience over the next decade.

🎧 Listen now for first-hand insights from a leader shaping the future of immersive retail experiences.